Effie Worldwide announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7/DXB and Banda were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency,… Read More
Unilever, whose brands portfolio includes category leaders such as Dove, Lipton and Omo among others, is committing further to reduce its plastic waste and help create a circular economy for plastics. The FMCG major has stated that by 2025, it will halve its use of… Read More
In order to establish cross-media measurement principles, the World Federation of Advertisers (WFA) and key advertisers from WFA’s Global Media Board including EA, Mastercard, P&G and Unilever, have formed a Cross Media Working Group. This group also includes participants from tech firms, broadcasters and agency… Read More
Unilever has launched a body-care product, ‘Love, Beauty and Planet’ to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20 percent by the year… Read More
According to a Unilever global study, 54 percent consumers are keen to purchase products more sustainably. Unilever reiterated this at a recent forum to draw regional focus to the global issue of sustainability in order to build an environmentally responsible future for the Middle East.… Read More
Unilever has completed the review of its digital media duties in the GCC region, which was part of a global arrangement. Following this, the FMCG major has now moved its digital mandate to MCN Network’s Magna Global. The incumbent on the business is PHD MENA.… Read More
AdColony has partnered with Unilever to run interactive mobile video campaigns in the Middle East. Sunsilk, Brooke Bond and Jif are the first three brands to run Aurora HD interactive video ads which deliver immersive experiences for the user. The brand storytelling is designed for… Read More
Key lessons from P&G and Unilever on how stereotypes can be thwarted in advertising, reports Sana Mahmud Leading FMCG brands P&G and Unilever highlight the importance of using marketing to break harmful stereotypes in a panel discussion at Cannes Lions. Aline Santos, EVP, Global Marketing,… Read More
Not even a month has passed and a second live show from Twitter is already on the cards. The social networking platform has partnered with Goal for a live sports show, ‘#YallaGoal’. Leveraging the audience interest and engagement expected in the 2018 FIFA World Cup,… Read More
J. Walter Thompson Dubai has been selected by Closeup, Unilever’s oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup, is one of the first brands targeting youth in the oral care market around… Read More
