With COVID-19 accelerating the shift to mobile and contactless experiences, 84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers. This according to findings from the latest research ‘State of Mobile App Strategies in the Middle East’,… Read More
Emplifi, a unified customer experience (CX) platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, ad spend on… Read More
With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200 million Snapchatters engaging with augmented reality every… Read More
JGroup, a regional holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia, and the United States, today announced a strategic partnership with Xentrix Global, an international media planning and buying agency in the Middle East. JGroup has acquired… Read More
Ooredoo Group has announced a new strategic partnership with Snap Inc. that will enable the use of advanced Augmented Reality technology to enhance its customer experience. The new three-year partnership is a first-of-its-kind in the region and will see the two entities collaborate to build… Read More
TikTok, the world’s leading video platform, is designed to advance joy, connection and inspiration to millions around the world. Fostering an environment where creative expression thrives requires that the platform also prioritizes safety for the online community, and especially younger community members. In this vein,… Read More
The “Domino Effect” phenomenon is familiar to many in theory. It is simply a chain reaction and the cumulative effect produced when one event sets off a chain of similar events. On TikTok, this phenomenon can be experienced in practice: it’s called #TikTokMadeMeBuyIt. #TikTokMadeMeBuyIt is… Read More
TikTok is delighted to launch the T-Talks series in the MENA, whereby users can hear directly from an inspiring cohort of individuals on everything from stories of courage, to the causes that matter most, bringing inspiration and unique experiences to the fore. In the first… Read More
TikTok for Business METAP hosted its first edition of the “For You Summit” in the MENAT region, with the aim of enabling marketers and creators to make the most of its holistic brand solutions and building their communities on the platform. The summit was hosted… Read More
In its quest to bring entertainment that represents its members’ diverse tastes and needs, Netflix is expanding its core content offering to include Netflix games. Starting November 2, Netflix games will gradually become available to download on the Google App store for all members on… Read More
