For every music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a… Read More
Google has launched Maharat min Google’, a free digital skills-building program in Arabic, in an effort to help people in the Middle East & North Africa (MENA) region find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min… Read More
The online subscription videos or what has been traditionally known as over the top (OTT) market currently stands at around 25 percent of the pay TV business in the Middle East & North Africa (MENA) region. This number is set to increase to more than… Read More
Nielsen has added a new product solution to its Shopper toolkit in the United Arab Emirates. Smartstore, a creative solution for retailers and manufacturers, attempts to get closer to shopper behavior at the moment of truth and uncover ‘what’s next’. The solution allows retailers to… Read More
Microsoft has appointed Thamer Alharbi as the President for Microsoft Arabia in Saudi Arabia. In his new role, Mr Alharbi will spearhead Microsoft’s efforts in accelerating digital transformation and innovation across industries, leveraging his over 15 years of professional experience and industry knowledge in Saudi… Read More
Watching on a smart TV gives viewers the chance to choose ad-free services such as Netflix directly through their sets, and avoid channels with ads. By putting a spotlight on how smart TV owners discover brands, brands can test how impactful TV ads are to… Read More
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful ecommerce and retail strategies. According to Salesforce, it takes an average of six-eight touch points before a user becomes… Read More
Khaleej Digital, a Dubai based digital marketing agency and Krish TechnoLabs, a digital commerce agency, have entered a strategic partnership to provide ecommerce capabilities for Middle East customers. “The Khaleej Digital team is very excited about this new partnership with Krish TechnoLabs. This partnership will… Read More
Renault Middle East, the sponsor of The Voice Arabia, has launched another competition to mark the live auditions of the TV show. Teaming up with digital music streaming platform, Anghami, Renault is inviting music fans to create their own music videos using Anghami Expressions and… Read More
Communications planning can make a positive impact on business results. Drawing lessons from the winners of its global Media Awards, Warc has highlighted key trends in media strategy in its 2018 Media Strategy Report. “Media today is more diverse and interesting than ever, with an… Read More
