As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came with a chance to update and improve social strategies. Taking these learnings… Read More
Every year, the battle to survive as a brick-and-mortar retailer gets tougher. As consumer expectations heighten and ecommerce sales continue to rise, businesses too slow to adapt to a digital world have a tough road ahead, according to a new study by Aruba, a Hewlett… Read More
Digital marketplace, noon, is growing its product portfolio by launching its own private label, east, in a bid to offer customers more choice, convenience and incredible value. east by noon currently has close to 90 live products on the ecommerce platform with competitive pricing. The… Read More
Brand activation and shopper marketing agency, Geometry has a new home in Dubai — ‘Loft 36’. The Dubai creative hub aims to maneuver itself up the omnichannel world and elevate brand experiences, signaling another milestone in the growth and evolution of the agency since its… Read More
Support for women continues to be among the top priorities in the Facebook agenda. In line with this, the social media network has formed a regional partnership with Hopscotch.work. The objective is to support women back into the world of media and advertising. FB claims… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will sit down for a conversation with ESPN anchor Rachel Nichols at CES 2019. The session, ‘#NBATwitter: A Conversation with Adam Silver and Jack Dorsey’, will discuss their partnership and the NBA’s approach to sports technology… Read More
Retailers are at risk of losing their most loyal customers if they don’t take a multichannel approach. Eight in 10 (81%) UAE shoppers feel annoyed when retailers they are loyal to offer promotions that are not aligned in-store and online. Commissioned by Collinson, a leader… Read More
Football and other forms of entertainment — there was much happening on both these fronts to keep audiences in Egypt engaged. The top tweet in the year, in terms of number of retweets, went to Egyptian footballer Mohammad Salah It was a very tough night,… Read More
