Middle East companies are being challenged to rethink not just the individual experiences they provide customers, but their entire approach to customer engagement. Salesforce’s third edition of State of the Connected Customer report shows that corporate values have become more relevant than ever and factor… Read More
STC launched the new identity of its SAWA prepaid service with a refreshed look and feel by producing a hero video that features various themes depicting the energy of the Saudi youth. Under the hashtag #جيل_سوا_أقوى (SAWA’s Generation is Stronger), STC launched a live campaign… Read More
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts. By 2021, the total will rise to 930 hours, or 39 full… Read More
Following the launch of Amazon.ae on May 1, Amazon has now brought Amazon Prime in the United Arab Emirates (UAE). Prime is Amazon’s premium membership program that has over 100 million paid members in 17 countries, offering a combination of shopping and entertainment benefits tailored… Read More
Amazon.ae has achieved the largest rise in its ad awareness in the UAE in the May, according to YouGov BrandIndex. The uplift coincides with Amazon and Souq’s launch of Amazon.ae in May. In 2017, Amazon acquired the online marketplace Souq and now the ecommerce player… Read More
New research shows the state of artificial intelligence (AI) within businesses across the UAE is expected to improve dramatically over the next three years, particularly as a growing number of executives look to AI to drive their digital agendas. Already, 18 percent of businesses in… Read More
Amazon is acquiring Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO). The two companies signed the agreement on May 31, 2019. With this deal Amazon is gaining significant footprint on the global ad server business, which remains at the core of advertisers’ tech stacks,… Read More
ArabClicks, a performance-based marketing platform that helps ecommerce companies connect and grow in the Middle East and North African (MENA) region, has developed a monetization tool – ArabClicks App – targeted at the influencer marketing sector that is estimated to be worth USD 10 billion… Read More
With technology rapidly evolving, attention spans declining and an increase in digital touchpoints, video has, inevitably, become today’s main medium for content consumption. Extensive research conducted by multiple digital platforms has revealed that video, in all aspects, is the best tool for marketers to influence… Read More
Do chatbots, robots, and digital assistants intrigue you? What about automated vehicles and virtual assistants? They’re all part of the world of artificial intelligence. AI is a field of computer science that focuses on the creation of a machine that can replicate human behavior. The… Read More
