Gameloft Now Includes IAB’s App-ads.txt

Gameloft Advertising Solutions, that creates and delivers game-based experiences for brands, has implemented IAB’s app-ads.txt in all programmatic activity across Gameloft games. This new initiative is in line with Gameloft’s commitment to “creating a fraud free advertising ecosystem”.  To achieve a brand safe environment Gameloft… Read More

Amazon Prime Makes Way To The UAE

Following the launch of Amazon.ae on May 1, Amazon has now brought Amazon Prime in the United Arab Emirates (UAE). Prime is Amazon’s premium membership program that has over 100 million paid members in 17 countries, offering a combination of shopping and entertainment benefits tailored… Read More