As summer vacations near their end in the Middle East & North Africa (MENA) region, the surge in back to school shopping is already palpable. In line with industry trends, online influences back to school shoppers significantly. Here are a few tips for marketers to… Read More
Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
“There has never been a better time to be an e-commerce startup in the MENA or African market. Business confidence is at an all-time high” – BitRewards You may have noticed similar headlines and quotes in the media lately, speaking about the potential and the… Read More
Four-year old media platform Kuwait Today has trained all its attention on digital media including social and video content to build its news platform. The company claims its approach towards bringing the latest events and activities from Kuwait and globally on its platforms is paying… Read More
RTB House has appointed Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member. Mr Głowacki will be responsible for execution of financial budgets throughout the group, development of a sales strategy and coordination of… Read More
Digital marketing in the MENA region is growing at an increasingly fast pace. At the same time, digital marketing in a language other than English poses a significant challenge. Most, if not all, of the primary studies and information on the subject is created in… Read More
Triangle MENA has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom. The Beirut based creative agency provided a variety of services to piece SBC together, including website design, development, hosting, security, SEO, and more. It also employed… Read More
Abe Shady Aboul Naga, a senior digital media executive in the regional media industry, has joined the regional leadership team at Vuclip. Viu, from Vuclip and PCCW Media, is an OTT service across South East Asia, the Middle East and India entertaining millions of consumers… Read More
Omnia has expanded to Jordan, in response to the growing demand for Omnia’s digital expertise in the region, the digital agency said. Located in the capital, Amman, the new office will act as a digital development hub for the company’s growing roster of digital clients… Read More
