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J. Walter Thompson

WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

9 months ago by Sana MahmudAdvertising

WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More

Dubai Lynx Reveals First Set of Shortlists

Dubai Lynx Reveals First Set of Shortlists

2 years ago by AM News DeskAdvertising

The Dubai Lynx International Festival of Creativity has named one set of work that has made the first cut to win at the festival this year. On day one of the festival, Dubai Lynx has announced the shortlists for the categories of Brand Experience &… Read More

How STC Directed Its Consumers To The Digital Option

How STC Directed Its Consumers To The Digital Option

2 years ago by Sana MahmudAdvertising

Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More

J. Walter Thompson Retains Zain Kuwait’s Creative Mandate

J. Walter Thompson Retains Zain Kuwait’s Creative Mandate

2 years ago by AM News DeskAdvertising

Culminating the pitch process that was initiated last year, Zain Kuwait has decided to retain the incumbent J. Walter Thompson as its creative and communication partner. “We value our brand and consumers more than anything, and as such believe the creativity and innovation we bring… Read More

JWT PR Levant Rebrands As Hill+Knowlton Strategies

JWT PR Levant Rebrands As Hill+Knowlton Strategies

2 years ago by Kiran KidwaiAdvertising

J. Walter Thompson (JWT) PR Levant has rebranded as Hill+Knowlton Strategies (H+K) Levant. Agency officials state that the joining together of H+K and JWT PR Levant will create a stronger footprint, talent base and client offer in Lebanon. “We are thrilled to expand our reach… Read More

Four MENA Entries Shortlisted In Warc Media Awards 2018

Four MENA Entries Shortlisted In Warc Media Awards 2018

2 years ago by Sana MahmudAdvertising

Warc has shortlisted the entries that are competing for its Media Awards 2018, a global competition rewarding communications planning which has made a positive impact on business results. A total of 79 campaigns have been shortlisted across four categories, each judged by its own jury.… Read More

WPP Merges Agencies To Form Wunderman Thompson

WPP Merges Agencies To Form Wunderman Thompson

2 years ago by Sana MahmudAdvertising

As streamlining becomes more central to WPP’s plans, the holding company has now merged Wunderman and J. Walter Thompson to form Wunderman Thompson, which it has dubbed a creative, data and technology agency “built to inspire growth for its clients”. Wunderman Thompson will be an… Read More

Four Insights For Effective Marketing In MENA

Four Insights For Effective Marketing In MENA

2 years ago by AM News DeskTop News

As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More

The Other Life: Mitul Kiran Shah, J. Walter Thompson

The Other Life: Mitul Kiran Shah, J. Walter Thompson

2 years ago by Sana MahmudAdvertising

How and when did you know photography was your passion? Nearly 18 years ago, I got a disposable camera as a birthday gift. I enjoyed taking pictures of people, places and random things but none came out right. This mystery of you waiting at the… Read More

Property Finder Finds Home With J. Walter Thompson

Property Finder Finds Home With J. Walter Thompson

2 years ago by AM News DeskAdvertising

Property Finder has chosen J. Walter Thompson as its communication partner targeting the United Arab Emirates with immediate effect, and to manage its upcoming brand launch. The agency was selected among multiple international agencies that participated in its pitch process. “For this brand launch we… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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