As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More
How and when did you know photography was your passion? Nearly 18 years ago, I got a disposable camera as a birthday gift. I enjoyed taking pictures of people, places and random things but none came out right. This mystery of you waiting at the… Read More
Property Finder has chosen J. Walter Thompson as its communication partner targeting the United Arab Emirates with immediate effect, and to manage its upcoming brand launch. The agency was selected among multiple international agencies that participated in its pitch process. “For this brand launch we… Read More
J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. The healthcare provider has over 175 years of experience delivering high quality care and world leading clinical outcomes. They aim to support HH Sheikh Mohammed Bin Rashid’s Vision… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
In pure numbers, this may not have been Middle East & North Africa’s (MENA) best run at Cannes Lions International Festival of Creativity. In comparison to the 39 Lions that the region had won last year, this year the total tally from MENA is at… Read More
Cannes Lions has 20 participants taking part in this year’s ‘See It Be It’ program, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
