Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More
Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency. “We are excited by Mindshare’s appointment as our media… Read More
Mindshare has made two significant leadership changes to its growth markets region that includes Middle East and Africa among other markets. The agency network has promoted Prasanth Kumar, aka PK, to the position of CEO for MENA and Africa in addition to his current role… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
Out There Media (OTM), a mobile advertising and data monetization provider, has made a foray in the Middle East & North Africa (MENA) region. OTM has entered into a partnership with mobile operator Zain. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
