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Mindshare Names Tony Bourached As MENA CEO

Mindshare Names Tony Bourached As MENA CEO

3 years ago by AM News DeskAdvertising

Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More

Zebanomics: 2018 — The Year Of Accountability & Transformation

Zebanomics: 2018 — The Year Of Accountability & Transformation

4 years ago by Zeba MahmudAdvertising

It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More

Mindshare Hires James Harris As Global Chief Strategy Officer

Mindshare Hires James Harris As Global Chief Strategy Officer

4 years ago by AM News DeskAdvertising

Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More

Pizza Hut Consolidates GCC Media With Mindshare

Pizza Hut Consolidates GCC Media With Mindshare

5 years ago by AM News DeskAdvertising

Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency. “We are excited by Mindshare’s appointment as our media… Read More

Mindshare Names Prasanth Kumar CEO For MENA, Africa & South Asia

Mindshare Names Prasanth Kumar CEO For MENA, Africa & South Asia

5 years ago by Sana MahmudAdvertising

Mindshare has made two significant leadership changes to its growth markets region that includes Middle East and Africa among other markets. The agency network has promoted Prasanth Kumar, aka PK, to the position of CEO for MENA and Africa in addition to his current role… Read More

25 Shortlisted In Branded Content & Entertainment Lynx

25 Shortlisted In Branded Content & Entertainment Lynx

5 years ago by Zeba MahmudAdvertising

As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More

Out There Media Expands Into Middle East; Signs Up Zain

Out There Media Expands Into Middle East; Signs Up Zain

5 years ago by Zeba MahmudAdvertising

Out There Media (OTM), a mobile advertising and data monetization provider, has made a foray in the Middle East & North Africa (MENA) region. OTM has entered into a partnership with mobile operator Zain. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a… Read More

GroupM Portfolio Restructure May Take “Additional Time” To Reflect In MENA

GroupM Portfolio Restructure May Take “Additional Time” To Reflect In MENA

6 years ago by Zeba MahmudTop News

GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More

Mindshare Appoints Sanchit Sanga As Chief Digital Officer MENA & APAC

Mindshare Appoints Sanchit Sanga As Chief Digital Officer MENA & APAC

6 years ago by AM News DeskAdvertising

Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More

J. Walter Thompson Led WPP Consortium Wins Dulsco

J. Walter Thompson Led WPP Consortium Wins Dulsco

6 years ago by AM News DeskAdvertising

Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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