Marketing Lessons Through Volatility

Warc has released Marketing Through Volatility, a series of reports compiled using the Warc Rankings proprietary methodology. The studies uncover the insights behind some of the world’s most awarded campaigns of 2020 for creativity, media and effectiveness, as well as the strategies of brands that… Read More

TV Vs Video Streaming: What Was Covid Impact?

Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and brands moved money into streaming platforms finds Warc, the international marketing intelligence service. As the broadcast TV market ebbed last year, advertiser funded video-on-demand (AVOD)… Read More

Global Market Begins To Recover: Warc

Warc released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. Warc’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analyzing current conditions among 1000+ marketers, including marketing budgets, trading conditions… Read More