Warc’s Health of Creativity: 39% of highly awarded campaigns for creativity, as featured in the Warc Creative 100, compared to just 18% of all creative winners are also awarded for effectiveness Each year Warc tracks the results of the top global and regional award shows… Read More
Warc has released Marketing Through Volatility, a series of reports compiled using the Warc Rankings proprietary methodology. The studies uncover the insights behind some of the world’s most awarded campaigns of 2020 for creativity, media and effectiveness, as well as the strategies of brands that… Read More
Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and brands moved money into streaming platforms finds Warc, the international marketing intelligence service. As the broadcast TV market ebbed last year, advertiser funded video-on-demand (AVOD)… Read More
WARC has released an insights report examining current effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards. “In these tough times, justifying marketing spend to the boardroom is more vital than ever. Which is where the Effectiveness… Read More
WARC in association with the advertising arm of Spotify has released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on and how they are planning to develop their marketing… Read More
WARC has launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region’s marketing industry that has driven results. Now in its fifth year, this case study competition is free to enter and is open to agencies, brand… Read More
Warc released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. Warc’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analyzing current conditions among 1000+ marketers, including marketing budgets, trading conditions… Read More
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More
Advertising spend is set to rise next year, culminating in global growth of 6 percent to USD 656 billion. This is a marked uptick from the 2.5 percent rise estimated for 2019 but is down on the 7.3 percent growth recorded last year. This is… Read More
