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Ramadan

Vimto’s Ramadan Campaign Gets High Awareness Score: YouGov

Vimto’s Ramadan Campaign Gets High Awareness Score: YouGov

3 years ago by AM News DeskMarketing

Vimto enjoyed the greatest improvement in Ad Awareness of any brand in KSA throughout the holy month of Ramadan. This achievement correlates with the brand’s current campaign, focusing on the connection between the brand and the holy month of Ramadan. The campaign had a slightly… Read More

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

3 years ago by Zeba MahmudAdvertising

The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More

McDonald’s KSA Creates Ramadan Iftar Sand Clocks

McDonald’s KSA Creates Ramadan Iftar Sand Clocks

3 years ago by Sana MahmudAdvertising

Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More

Audience Behavior On Twitter This Ramadan

Audience Behavior On Twitter This Ramadan

3 years ago by Asma WangdeDigital

Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More

Twitter Launches ‘Heroes of Good’ Ramadan campaign

Twitter Launches ‘Heroes of Good’ Ramadan campaign

3 years ago by AM News DeskDigital

In the lead up to Eid Al Fitr, Twitter has launched ‘Heroes of Good’, a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. The campaign encourages people to either nominate their Ramadan hero, an individual who has gone… Read More

TikTok’s Ramadan Food Challenge For Good

TikTok’s Ramadan Food Challenge For Good

3 years ago by Asma WangdeDigital

With social distancing measures put in place to address the COVID-19 global outbreak, the Ramadan spirit is expected to be different this year. TikTok acknowledges that while UAE residents are physically distanced, they can still be socially together and continue to have a sense of… Read More

Omantel Says Put Ramadan’s ‘Extra Time’ To Good Use

Omantel Says Put Ramadan’s ‘Extra Time’ To Good Use

4 years ago by Sana MahmudAdvertising

Typically, Ramadan is not a big advertising occasion in Oman, but this year, Omantel tasked Leo Burnett with developing a corporate social responsibility (CSR) platform that would help improve brand perception. The campaign that included a series of films since launch built on the insight… Read More

Amazon.ae Bets Big On Deals For Ramadan Shoppers

Amazon.ae Bets Big On Deals For Ramadan Shoppers

4 years ago by Asma WangdeDigital

The recently launched Amazon.ae, which offers a new local shopping experience for customers in the UAE, is bringing shoppers deals just in the month of giving. Amazon.ae said it will be offering an array of deals for customers to enjoy discounts of up to 60… Read More

The Lantern Is Back To Reward Ramadan & Eid Creatives

The Lantern Is Back To Reward Ramadan & Eid Creatives

4 years ago by AM News DeskDigital

The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month… Read More

Instagram’s #MonthOfGood & Ramadan Camera Effect

Instagram’s #MonthOfGood & Ramadan Camera Effect

4 years ago by Sana MahmudDigital

In keeping with the spirit of Ramadan, Instagram is launching its first ever Ramadan campaign #MonthOfGood, calling on the global community to celebrate and share kindness on its platform. To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect ‘Lantern’,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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