Publicis Sapient is undertaken two major changes. The agency is positioning itself as a “company for growth through a focus on global digital business transformation opportunities”. In line with the rebrand, it has also named Nigel Vaz as the global Chief Executive Officer. Publicis Sapient… Read More
TBWA\Raad is taking the partnership route to expand its footprint in the North Africa region. The Omnicom agency and AB Group have formed a joined venture, establishing presence in Egypt. The new formed agency, AB\TBWA\Egypt, aims for integrated vision and disruptive thinking. It will focus… Read More
We’re only a week out from the biggest ever communications conference in the Gulf region. We want to ensure you make the most of your time at EMENAComm, the IABC-organized event happening next week, on February 11-12, 2019 in Bahrain. Here are some tips to… Read More
Looking back at 2018, we can all agree that it was a particularly eventful year on many fronts including challenging political and economic environments and regular breaking news that in many cases shook people’s faith in humanity, our society, our gender and our politics and… Read More
