Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More
Events and digital marketing company Vous has launched in Dubai. The agency says it will focus on concepts that reflect a brand’s “individuality and connect with consumers on a more personal level”. Named after the French word for you, Vous is founded by Tamara Malhis,… Read More
The Telecommunications Regulatory Authority (TRA) has launched a digital radio service. TRA digital radio aims to assist the public access news, reports and services of TRA, as well as latest developments of the ICT sector. A radio page is created on the official TRA website.… Read More
Telecom carriers must emphasize customer experience management (CEM) as a core component of their business, according to experts. During the CEM Elite Club meeting that was held at the recently concluded GITEX Technology Week, more than 30 representatives from Middle East carriers, executives and industry… Read More
