Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
Kuwait Finance House (KFH) has launched an artificial-intelligence (AI) chatbot built on Microsoft technologies to drive digital transformation by improving customer engagement and empowering KFH employees. The chatbot will be available to customers 24/7, on KFH’s channels, including the company’s website and mobile app. Meanwhile,… Read More
“There has never been a better time to be an e-commerce startup in the MENA or African market. Business confidence is at an all-time high” – BitRewards You may have noticed similar headlines and quotes in the media lately, speaking about the potential and the… Read More
Female computer developers, programmers and tech heads from Saudi Arabia, the GCC and across the world, staked out a presence that was both noticeable and notable among tech acolytes at the first Hajj Hackathon, held in the Red Sea port city of Jeddah. The three-day… Read More
