Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More
The social presence of a brand is seen as a significant factor in creating awareness and lending credibility to it. However, today the role of social media is changing as brands are treating it as a sales platform. YouGov’s new research surveyed UAE respondents on… Read More
Instagram today has exceeded its original purpose as a tool to connect like-minded people through online networking. Instead, the platform has gradually evolved as a medium for personalized storytelling, in turn gaining followers who share the same interest. This form of mobile-first content creation in… Read More
WhatsApp has replaced Facebook as the top ranked brand in the YouGov BrandIndex 2019 Women’s Choice Rankings in Egypt. Facebook, which had been the number one brand since the inception of these rankings in 2017, has slipped down to fifth place. The rankings were compiled… Read More
Facebook has appointed Ramez T. Shehadi as its new Managing Director in the Middle East and North Africa (MENA). In his new position, Mr Shehadi will lead the commercial growth and impact of Facebook and its expanding portfolio of apps, services and businesses across the… Read More
As part of its continued commitment to support different communities in the Middle East and North Africa (MENA) region, Facebook is set to celebrate the region’s vibrant art, creative and design ecosystem with a set of events at Dubai Design Week. Taking place from November… Read More
Facebook has introduced Ad Breaks in the UAE, Saudi Arabia and Jordan. The feature will allow publishers and creators from the Middle East & North Africa (MENA) region to monetize the video content they share on Facebook. Whenever an Ad Break is shown – as… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
