Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
TBWA has entered into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and… Read More
Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More
Facebook Creative Shop, set up in 2011, had come as an answer to the growing marketer need of understanding the kind of creativity that will auger results in a digital age, where social media, led by Facebook, had become near essential in media plans. As… Read More
Qualcomm Incorporated and Facebook are working together to deliver high-speed internet connectivity with Facebook’s Terragraph technology through the development of a multi-node wireless system based on 60GHz technology from Qualcomm Technologies. Working with various operators and manufacturers, this terrestrial connectivity system aims to improve the… Read More
Every year, during Ramadan, people connect with faith, family and friends. In building community and bringing the world closer together, Facebook is among the popular platforms where people share Ramadan experiences around common passions and goals. As per the social media platform, over 86 percent… Read More
In early 2017, when we sat down to discuss the format, the purpose and the opportunity of the #OnTheCouchWith series, we didn’t anticipate the foresight inherent in all the people we were yet to meet on the couch. We created many episodes and not all… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More
