Support for women continues to be among the top priorities in the Facebook agenda. In line with this, the social media network has formed a regional partnership with Hopscotch.work. The objective is to support women back into the world of media and advertising. FB claims… Read More
Facebook has appointed Ramez T. Shehadi as its new Managing Director in the Middle East and North Africa (MENA). In his new position, Mr Shehadi will lead the commercial growth and impact of Facebook and its expanding portfolio of apps, services and businesses across the… Read More
As part of its continued commitment to support different communities in the Middle East and North Africa (MENA) region, Facebook is set to celebrate the region’s vibrant art, creative and design ecosystem with a set of events at Dubai Design Week. Taking place from November… Read More
Facebook has introduced Ad Breaks in the UAE, Saudi Arabia and Jordan. The feature will allow publishers and creators from the Middle East & North Africa (MENA) region to monetize the video content they share on Facebook. Whenever an Ad Break is shown – as… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
TBWA has entered into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and… Read More
Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More
After a comparatively sober 2017, Ramadan is back with spenders going all out in the holy month to make a lasting impression on consumers. Ramadan is never dull in the Middle East & North Africa (MENA) region, irrespective the strain on the economy and on… Read More
