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iPhone, Alrajhi Bank, FB Top YouGov NextGen WOM Rankings

iPhone, Alrajhi Bank, FB Top YouGov NextGen WOM Rankings

3 years ago by Asma WangdeDigital

Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More

UAE Consumers Trust Brands With Social Presence

UAE Consumers Trust Brands With Social Presence

3 years ago by Kiran KidwaiDigital

The social presence of a brand is seen as a significant factor in creating awareness and lending credibility to it. However, today the role of social media is changing as brands are treating it as a sales platform. YouGov’s new research surveyed UAE respondents on… Read More

Why Instagram Insists On A ‘People-First’ Approach

Why Instagram Insists On A ‘People-First’ Approach

4 years ago by Ahmed Hafez YounisContributors

Instagram today has exceeded its original purpose as a tool to connect like-minded people through online networking. Instead, the platform has gradually evolved as a medium for personalized storytelling, in turn gaining followers who share the same interest. This form of mobile-first content creation in… Read More

WhatsApp Tops 2019 Women’s Choice Rankings In Egypt

WhatsApp Tops 2019 Women’s Choice Rankings In Egypt

4 years ago by Sana MahmudDigital

WhatsApp has replaced Facebook as the top ranked brand in the YouGov BrandIndex 2019 Women’s Choice Rankings in Egypt. Facebook, which had been the number one brand since the inception of these rankings in 2017, has slipped down to fifth place. The rankings were compiled… Read More

FB Appoints Ramez T. Shehadi As MD MENA

FB Appoints Ramez T. Shehadi As MD MENA

4 years ago by AM News DeskDigital

Facebook has appointed Ramez T. Shehadi as its new Managing Director in the Middle East and North Africa (MENA). In his new position, Mr Shehadi will lead the commercial growth and impact of Facebook and its expanding portfolio of apps, services and businesses across the… Read More

FB Brings MENA Art Communities Together At Dubai Design Week

FB Brings MENA Art Communities Together At Dubai Design Week

4 years ago by AM News DeskDigital

As part of its continued commitment to support different communities in the Middle East and North Africa (MENA) region, Facebook is set to celebrate the region’s vibrant art, creative and design ecosystem with a set of events at Dubai Design Week. Taking place from November… Read More

Facebook Launches Ad Breaks In UAE, Saudi Arabia & Jordan

Facebook Launches Ad Breaks In UAE, Saudi Arabia & Jordan

4 years ago by Sana MahmudDigital

Facebook has introduced Ad Breaks in the UAE, Saudi Arabia and Jordan. The feature will allow publishers and creators from the Middle East & North Africa (MENA) region to monetize the video content they share on Facebook. Whenever an Ad Break is shown – as… Read More

ME Millennials’ Most Positive Brands – iPhone, FB, Saudia

ME Millennials’ Most Positive Brands – iPhone, FB, Saudia

4 years ago by Asma WangdeMarketing

Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More

Can We Trust Facebook To Make Our Time ‘Well Spent’?

Can We Trust Facebook To Make Our Time ‘Well Spent’?

5 years ago by Aaron BrooksDigital

Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More

Emirates, Almarai & Facebook Among MENA’s Most ‘Positive’ Brands

Emirates, Almarai & Facebook Among MENA’s Most ‘Positive’ Brands

5 years ago by AM News DeskMarketing

For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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