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Mobile

How UAE Brands Can Drive Mobile Expansion

How UAE Brands Can Drive Mobile Expansion

9 months ago by Samer SaadContributors

Mobile apps are rapidly becoming the primary interface between UAE brands and consumers. While this trend has been ongoing for some time, it has undoubtedly been accelerated by the recent pandemic. And with the UAE boasting some of the highest smartphone penetration figures in the… Read More

Mobile Gaming Grows In ME By 25%

Mobile Gaming Grows In ME By 25%

2 years ago by Asma WangdeDigital

Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More

Mobile Budgets Expected To Double This Year

Mobile Budgets Expected To Double This Year

2 years ago by Sana MahmudDigital

According to new findings, mobile budgets are likely to double by 2020. This comes after mobile budgets saw an increase since last year with more than 50 percent of marketers spending a quarter of their budgets on mobile. The findings of the Industry Report of… Read More

A Look Back To Look Ahead: 2020 Resolutions for Brands and Retailers

A Look Back To Look Ahead: 2020 Resolutions for Brands and Retailers

2 years ago by Thierry NicaultContributors

A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More

Data Point: 29% In MENA Pay Using Mobile

Data Point: 29% In MENA Pay Using Mobile

4 years ago by Kiran KidwaiDigital

Globally, the number of internet users using mobile payment services each month continues on an upward trend, with this figure moving 10 percentage points since Q1 2016, now at 34% in Q4 2017. If we take a regional approach to the data, the current status… Read More

Data Point: Mobile Is Go-To Device For Millennial Entertainment

Data Point: Mobile Is Go-To Device For Millennial Entertainment

4 years ago by Kiran KidwaiDigital

To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a… Read More

Mobile Moves Metal – Digital Engagement For Automotive Industry

Mobile Moves Metal – Digital Engagement For Automotive Industry

5 years ago by Eleni KitraContributors

The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More

Pop-Ups, Centre Ads Most Annoying Formats: InSkin Media

Pop-Ups, Centre Ads Most Annoying Formats: InSkin Media

5 years ago by Asma WangdeDigital

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research. People regard pop-up ads (cited by 28 percent of respondents) as the most annoying mobile formats, closely… Read More

Facebook Assists MENA Marketers To Optimize TV Ads For Mobile

Facebook Assists MENA Marketers To Optimize TV Ads For Mobile

5 years ago by Sana MahmudAdvertising

As mobile video consumption is increasingly growing, it has become important for marketers in the Middle East & North Africa (MENA) region to see the medium as not just a smaller screen but a format on its own. Addressing this, Facebook’s program PockeTVC allows brands… Read More

Four Shortlists Only To MENA In Direct & Mobile Lions

Four Shortlists Only To MENA In Direct & Mobile Lions

5 years ago by Sana MahmudAdvertising

As Cannes Lions International Festival of Creativity gears up for what promises to be a hectic week, the shortlists for the Direct Lions, Mobile Lions and Creative Data Lions have been announced. In all, agencies from the Middle East & North Africa region (MENA) have… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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