After its successful launch in France, TBWA\RAAD is now expanding its new service ‘Livebosses’ in the Middle East. The service provides CEOs and business leaders an online voice to effectively communicate to employees and other stakeholders. We all acknowledge the fundamental role of communication when… Read More
Major social media platforms saw significant growth in their advertising reach across UAE and Saudi Arabia, according to reports released by socially-led creative agency We Are Social and Hootsuite. Digital 2020: UAE found that Instagram saw the biggest growth in its advertising audience of the… Read More
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came with a chance to update and improve social strategies. Taking these learnings… Read More
Social Media is the tool to go with when you want to deliver your message to large audience, usually, with affordable cost that doesn’t implicate huge impact on the marketer’s budget. This cost comes usually with mass reach comparatively with traditional media such as print… Read More
The year 2018 witnessed significant shifts in the way companies think about data, privacy and brand trust. Culmination of corporate privacy scandals and data legislation in some parts of the world encouraged consumers to get to grips with their digital footprints. Companies are compelled to… Read More
Internet users spend an average of 135 minutes per day on social media. For many, it’s become our morning wake up ritual, daily commuting habit and before bedtime routine. Not to mention all those checkups in between. Now Facebook and Instagram are giving us a… Read More
The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More
After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.… Read More
Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient ways to raise brand awareness, however, what really sets winners apart from losers remains… Read More
Aspiring social media influencers can now be a part of a digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their… Read More
