As the third day of the Cannes Lions International Festival of Creativity 2018 begins, the shortlist for the final category in the Communication Track is announced. The Middle East & North Africa (MENA) region has three entries shortlisted in the category. Impact BBDO has finally… Read More
If it is FIFA World Cup time, chances are people have significantly altered their schedules and routines to ensure they catch the games live at home or with friends or at bars — anywhere but the road. This trend may vary from market to market… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
TBWA\Raad and Impact BBDO have begun the year on a good note as Contagious magazine names the agencies among its top 10 Contagious Pioneers – Best and bravest Agencies on the Planet. Contagious Pioneers 2018 is a global ranking of the agencies that consistently set… Read More
Dubai Lynx International Festival of Creativity has named Dani Richa, Chairman and CEO, BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
Ending a five-year stint with Impact BBDO, where he formed one of the most successful creative partnerships in the Middle East & North Africa (MENA) region with CEO Dani Richa, Fadi Yaish is gearing up for a new chapter in his professional journey. As AM… Read More
The year is ending with some high profiled moves in the creative fraternity. Fadi Yaish, the Executive Creative Director at Impact BBDO has resigned from the agency. Mr Yaish had joined the agency in 2013, and in his five years had played a significant role… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
