According to new findings, mobile budgets are likely to double by 2020. This comes after mobile budgets saw an increase since last year with more than 50 percent of marketers spending a quarter of their budgets on mobile. The findings of the Industry Report of… Read More
One of the brands that seem to be catching the attention of viewers is Etihad Airlines. The national airline saw the highest increase in Ad Awareness amongst brands tracked in the UAE in January 2020 by YouGov. In the past few months, Etihad has come… Read More
Fueled by the rapid growth of the Middle East and North Africa (MENA) region’s National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from… Read More
Digital marketing solutions provider Sojern has teamed up with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). While DCT Abu Dhabi has been working with Spark Foundry and Sojern since December 2017, this new partnership sees it incorporating Sojern’s real-time travel… Read More
The 2019 annual YouGov BrandIndex Buzz Rankings showcase that Dubai-based airline Emirates, Saudi’s food conglomerate Almarai and global messaging service app WhatsApp, have been crowned as the brands generating the most positive Buzz in the Middle Eastern countries – UAE, Saudi Arabia and Egypt, respectively.… Read More
Independent marketing communications agency, Houbara Communications has opened its doors in Dubai. This comes in the backdrop of the agency acquiring Grayling Dubai from its parent company Huntsworth plc in 2019, one of the most talked about buy-outs of the year. “The name Houbara reflects… Read More
Going beyond banking and differentiating itself by creating ‘Simply Better’ experiences, RAKBANK turned memories of FC Barcelona fans into art with its latest video ‘Memotraits’. Bringing emotion into the abstract form, the bank used Electroencephalography (EEG) headsets on unsuspecting FC Barcelona fans which monitored their… Read More
A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More
Abdulilah Wazni, a marketing veteran in the automotive industry has been appointed as Director, Marketing at Nissan Middle East FZE (NMEF). Based in Dubai and reporting to Thierry Sabbagh, Managing Director Nissan Middle East, Mr Wazni will lead the product and marketing communications teams, in… Read More
Visa is gearing up for establishing its new headquarters for the Central and Eastern Europe, Middle East and Africa (CEMEA) region in Dubai. The digital payment company has appointed property developer Sweid & Sweid to build the new HQ, which is marked for completion by… Read More
