People around the Middle East are unified in their optimistic outlook and see respect and the celebration of diversity as key to unlocking a better future for all, according to a major new global survey. Commissioned by Expo 2020 Dubai, and conducted by YouGov, the… Read More
Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More
Vaio Corporation is back in the GCC and has launched a range of laptops with Nexstgo. This license agreement between Hong Kong-based Nexstgo and Japan-based Vaio Corporation includes manufacturing, sales and marketing as well as servicing of Vaio laptops under the Vaio trademark. The Middle… Read More
The 39th edition of GITEX Technology Week is as charged and as action packed as expected. Among the keynotes this year was rockstar marketer, Bozoma Saint John, also known as ‘Boz’ in the marketing world. Considered a force in the marketing industry, Ms Saint John,… Read More
PepsiCo Inc has priced the company’s first ever Green Bond. The net proceeds from the USD 1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo’s sustainability agenda. The company also named PepsiCo leader Simon Lowden as its first Chief… Read More
Abu Dhabi Global Market (ADGM), the international financial center in Abu Dhabi, has launched a Gender Equality Initiative, to strengthen gender equality across all job functions and levels in the workplace. This is in line with the UAE government’s Vision 2021 of enhancing gender equality… Read More
Unilever, whose brands portfolio includes category leaders such as Dove, Lipton and Omo among others, is committing further to reduce its plastic waste and help create a circular economy for plastics. The FMCG major has stated that by 2025, it will halve its use of… Read More
The Saudi Stock Exchange (Tadawul) is now allowing foreign companies to list on Tadawul upon the Capital Market Authority (CMA)’s approval of amended Listing Rules including provisions related to foreign listing. The move will allow for more funding resources, opening up newer opportunities for businesses… Read More
How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
AXA has appointed Paul Adamson as Chief Executive Officer of AXA Gulf. He will take over from Cédric Charpentier, Chief Executive Officer of AXA Gulf, recent Member of the INM Executive Committee and Strategic Development Officer for AXA Gulf, Saudi Arabia & Turkey, who has… Read More
