Cannes Lions has stressed that more brands will participate in this year’s Festival than ever before. An expanded brand-focused content program includes the one-day Brand Marketers’ Creative Summit on Thursday June 20, 2019. This year, over 100 global brands will speak on the stages, an… Read More
The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry in which consumers are most likely to pay 20 percent more for, as… Read More
Consumer confidence in the UAE held steady in the first quarter of 2019 following the big improvement in sentiment seen in Q4 2018. This is according to the Consumer Confidence Tracker Q1 2019 from yallacompare, a Middle East comparison site for financial products. During the… Read More
du’s flagship stores in Dubai and Abu Dhabi are gearing up to enable consumers experience 5G technology firsthand and learn about the benefits they will receive when it launches commercially. The exercise goes live in-store from May 8, 2019. With the future of 5G coming… Read More
To celebrate the spirit of Ramadan, Landmark Group’s loyalty program, Shukran, is launching a special ‘Shukran Ramadan’ initiative with Dubai Cares in the UAE and other charity organizations in Saudi Arabia, Oman, Bahrain, Egypt, Jordan and Lebanon. Over 10 million members across the region will… Read More
We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple commercial metrics such as product sales and market share. But this preference for experience… Read More
Efforts under way in Saudi Arabia to transform the economy by privatizing several key state-owned entities and fostering new trade relations are explored in a new report from the global research and consultancy firm Oxford Business Group (OBG). ‘The Report: Saudi Arabia 2019’ charts the… Read More
Bringing ‘Connecting Minds, Creating the Future’ to life, Expo 2020 Dubai participating countries discussed the content and programming that is set to attract 25 million visits from around the world. With less than 560 days to go until doors open, the stories, cultures and innovations… Read More
Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth. Creativity and innovation in the Middle East & North Africa (MENA) poll conducted by Bayt.com, shows that nine in 10 jobs nowadays require… Read More
The World Federation of Advertisers (WFA) has formed a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend for a further two years.… Read More
