For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
My seven year old nephew recently invited his friends over to his birthday party. The plan was to dance and make merry, typical stuff that kids that age are supposed to do! There is nothing unusual about dancing to your favorite music, isn’t there? However,… Read More
Lootah Real Estate Development has awarded Horizon FCB Dubai its business following a review that started in July. Horizon FCB Dubai will manage the integrated business in partnership with other Horizon Holdings agencies such as BPN, Blue Barracuda and Lord & Thomas. “Over the past… Read More
Rolls-Royce has appointed Rami Joudi as Regional PR & Communications Manager, Middle East, Africa & India. He will be based in Dubai. Born in Kuwait and of Syrian descent, Mr Joudi graduated from Lincoln University in the UK with a Bachelor’s Degree in Business Administration.… Read More
Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
Audi Middle East has appointed Carsten Bender as Brand Director. Operating from the AVME regional office in Dubai, Mr Bender will be responsible for driving the growth across 11 countries in the GCC and Levant for the Audi brand. Key to this will be to… Read More
The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
The Middle East Public Relations Association (MEPRA) has called for entries for the 2018 MEPRA Awards, which celebrates the most creative and impactful practitioners in the Middle East. This year marks the 10th edition of the ceremony, which is open to all Middle East based… Read More
As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
Openness may be central to the digital economy but it is not without its challenges. And perhaps no other platform knows the price for that as much as YouTube that at this time last year had begun its content clean up when issue of brand… Read More
