We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple commercial metrics such as product sales and market share. But this preference for experience… Read More
Efforts under way in Saudi Arabia to transform the economy by privatizing several key state-owned entities and fostering new trade relations are explored in a new report from the global research and consultancy firm Oxford Business Group (OBG). ‘The Report: Saudi Arabia 2019’ charts the… Read More
Bringing ‘Connecting Minds, Creating the Future’ to life, Expo 2020 Dubai participating countries discussed the content and programming that is set to attract 25 million visits from around the world. With less than 560 days to go until doors open, the stories, cultures and innovations… Read More
Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth. Creativity and innovation in the Middle East & North Africa (MENA) poll conducted by Bayt.com, shows that nine in 10 jobs nowadays require… Read More
The World Federation of Advertisers (WFA) has formed a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend for a further two years.… Read More
Diversity in the workplace plays an integral role in driving business sustainability and improving its financial performance. Governments and businesses around the world and in the region have begun to take action, but there is more to be done. The Organisation for Economic Co-operation and… Read More
In a first for asset managers in the region, Aberdeen Standard Investments, which has an office regulated by the Abu Dhabi Global Market (ADGM), has launched an advertising campaign in Abu Dhabi airport. It is designed to increase the company’s profile and brand awareness and… Read More
Emirates NBD customers can now chat through WhatsApp as the bank introduces customized services via the WhatsApp Business Solution, said to be among a first in the region. Adding to its suite of digital capabilities, Emirates NBD Chat Banking via WhatsApp, supported by Infobip, is… Read More
Samsung Gulf Electronics has brought back the Galaxy Studio to Dubai to create a one-stop interactive experience of mobile connectivity. Located in City Walk, the Galaxy Studio puts the full Samsung experience in the hands of the consumer, where they can try out Samsung’s latest… Read More
The UAE has maintained its position as a regional and international destination for foreign direct investment (FDI), ranking first among the Arab countries to attract FDIs since past five years. The country attracted about USD 10.35 billion in 2017, representing 36 percent of the total… Read More
