Future Trends In Middle Eastern Experiences

We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More

10 CIO Predictions: 2020-2025

AI passes the Turing test. Software developers gain influence. CIOs bring in business revenue and guard corporate reputations. Here are my 10 CIO predictions for 2020-2025: 1. AI & the Turing Test Artificial intelligence (AI) will pass The Turing Test, meaning AI will match or… Read More