AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

TBWA/RAAD

Mashreq Appoints TBWA\Raad As Creative AOR

Mashreq Appoints TBWA\Raad As Creative AOR

4 years ago by Zeba MahmudAdvertising

Mashreq Bank has appointed TBWA\Raad as its creative agency of record in the region. The agency will work closely with Mashreq’s in-house marketing and communications team to strengthen the bank’s position as the region’s “most progressive and innovative community-focused bank”, as per a company statement.… Read More

Dubai Lynx Agency Scoreboard: How Top Rankers Performed

Dubai Lynx Agency Scoreboard: How Top Rankers Performed

4 years ago by Zeba MahmudAdvertising

The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More

Impact BBDO, TBWA\Raad, OMD Win Top Honors At Dubai Lynx

Impact BBDO, TBWA\Raad, OMD Win Top Honors At Dubai Lynx

4 years ago by Sana MahmudAdvertising

Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More

Dubai Lynx Reveals First Set of Shortlists

Dubai Lynx Reveals First Set of Shortlists

4 years ago by AM News DeskAdvertising

The Dubai Lynx International Festival of Creativity has named one set of work that has made the first cut to win at the festival this year. On day one of the festival, Dubai Lynx has announced the shortlists for the categories of Brand Experience &… Read More

53 Entries Make It To Media Lynx Shortlist

53 Entries Make It To Media Lynx Shortlist

4 years ago by Zeba MahmudAdvertising

A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More

Omnicom Takes Lead In Digital & Mobile Lynx Shortlist

Omnicom Takes Lead In Digital & Mobile Lynx Shortlist

4 years ago by Sana MahmudAdvertising

Dubai Lynx International Festival of Creativity has revealed the first set of shortlists for 2019. In the Digital and Mobile Lynx shortlists, Impact BBDO takes the lead with 12 entries in the shortlist. Punch BBDO has one shortlist as well in the category. TBWA\Raad has… Read More

TBWA\Raad Ranks Among 2019 Contagious Pioneers

TBWA\Raad Ranks Among 2019 Contagious Pioneers

4 years ago by AM News DeskAdvertising

Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More

TBWA, AB Group Partner To Set Up Egypt Operation

TBWA, AB Group Partner To Set Up Egypt Operation

4 years ago by AM News DeskAdvertising

TBWA\Raad is taking the partnership route to expand its footprint in the North Africa region. The Omnicom agency and AB Group have formed a joined venture, establishing presence in Egypt. The new formed agency, AB\TBWA\Egypt, aims for integrated vision and disruptive thinking. It will focus… Read More

How OMO Made Sampling Interesting With Soap Tags

How OMO Made Sampling Interesting With Soap Tags

4 years ago by Zeba MahmudAdvertising

For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More

Rewind 2018: 20 Most Read Stories Of The Year

Rewind 2018: 20 Most Read Stories Of The Year

4 years ago by AM News DeskTop News

Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More

  • 1
  • 2
  • …
  • 7
  • Next

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Popular Japanese Brand “Miniso” Opens Newest Store At Seef Mall – Muharraq

    Popular Japanese Brand “Miniso” Opens Newest Store At Seef Mall – Muharraq

    March 21, 2023
  • URB Launches The Urban Innovation Awards

    URB Launches The Urban Innovation Awards

    March 21, 2023
  • Omantel Partners With Wingu Group To Expand Into The African Market Through Djibouti

    Omantel Partners With Wingu Group To Expand Into The African Market Through Djibouti

    March 21, 2023
  • ADSG Partners With ADDA, ADGMA, And MIT To Launch Two Educational Programs To Support Abu Dhabi’s Digital Transformation

    ADSG Partners With ADDA, ADGMA, And MIT To Launch Two Educational Programs To Support Abu Dhabi’s Digital Transformation

    March 20, 2023
  • CDF’s Film Sector Financing Program Is Set To Empower Local & International Companies In The Saudi Film Sector

    CDF’s Film Sector Financing Program Is Set To Empower Local & International Companies In The Saudi Film Sector

    March 17, 2023
  • TikTok Launches “Mousalsal” Style Series To Highlight How Brands Can Drive Results During Ramadan

    TikTok Launches “Mousalsal” Style Series To Highlight How Brands Can Drive Results During Ramadan

    March 17, 2023
  • Snap Inc. Launches Family Center Content Controls For Snapchat

    Snap Inc. Launches Family Center Content Controls For Snapchat

    March 16, 2023
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    March 10, 2016
  • Women Centric Hashtags Trends This Week

    Women Centric Hashtags Trends This Week

    August 27, 2015
  • SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

    SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

    April 26, 2015
  • UM MENA Appoints Zadi Hobeika As New Digital Director

    UM MENA Appoints Zadi Hobeika As New Digital Director

    June 26, 2015
  • Sanascope: Clutter-Breaking Content Calling

    Sanascope: Clutter-Breaking Content Calling

    February 29, 2016

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top