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How UAE Brands Can Drive Mobile Expansion

How UAE Brands Can Drive Mobile Expansion

1 year ago by Samer SaadContributors

Mobile apps are rapidly becoming the primary interface between UAE brands and consumers. While this trend has been ongoing for some time, it has undoubtedly been accelerated by the recent pandemic. And with the UAE boasting some of the highest smartphone penetration figures in the… Read More

WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

3 years ago by Sana MahmudAdvertising

WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More

In-Game Advertising Adapts To Leverage Growth In Viewership

In-Game Advertising Adapts To Leverage Growth In Viewership

3 years ago by Philip WrideAdvertising

In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More

Gerety Awards Extends Deadline, Wont Be Accepting COVID-19 Ads

Gerety Awards Extends Deadline, Wont Be Accepting COVID-19 Ads

3 years ago by AM News DeskAdvertising

Gerety Awards has extended its deadline till May 29 urging the Middle East & North Africa region to enter its campaigns before this date. However, it will not be accepting COVID-19 related ads. “An online petition called for award shows to place a ban on… Read More

Instagram Grows, Twitter Declines In Ad Reach In UAE, KSA

Instagram Grows, Twitter Declines In Ad Reach In UAE, KSA

3 years ago by AM News DeskMedia

Major social media platforms saw significant growth in their advertising reach across UAE and Saudi Arabia, according to reports released by socially-led creative agency We Are Social and Hootsuite. Digital 2020: UAE found that Instagram saw the biggest growth in its advertising audience of the… Read More

RTB House Induces Deep Learning In Campaigns

RTB House Induces Deep Learning In Campaigns

5 years ago by Sana MahmudAdvertising

RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More

In Conversation: Martin Sabbagh On What’s Next For JCDecaux

In Conversation: Martin Sabbagh On What’s Next For JCDecaux

6 years ago by Sana MahmudAdvertising

It was early in July this year, that JCDecaux, along with its Emirati partner DXB Media Advertising, won a new street furniture contract in Dubai for 10 years, following a competitive tender by Roads and Transport Authority (RTA). In the wake of this win, the… Read More

How Facebook Is Providing More Clarity & Controls For Advertisers

How Facebook Is Providing More Clarity & Controls For Advertisers

6 years ago by Carolyn EversonAdvertising

This past summer, I attended the Cannes Lions International Festival of Creativity, one of the year’s biggest gatherings for advertisers. There, some marketers told me they are feeling uneasy. Chief among their concerns are the issues of viewability, online ad metrics and brand safety. We… Read More

MENA Ad Spends Worsen Dropping To 18.6% This Year

MENA Ad Spends Worsen Dropping To 18.6% This Year

6 years ago by Zeba MahmudAdvertising

The latest advertising expenditure forecasts by Zenith doesn’t spell good news for the region. The ad spends seems to have worsened with the agency forecasting an 18.6 percent drop in adspend in MENA this year, following 10.0 percent decline in 2016. The region’s decline should… Read More

The Power of Advertising In Public Healthcare

The Power of Advertising In Public Healthcare

6 years ago by Samih ArdatiAdvertising

For centuries, marketing and advertising have been used as means to shape people’s perception and influence their behavior. From powering political campaigns and fueling public debate to introducing new inventions and promoting landmark events, marketing and advertising continue to demonstrate their sheer power to define… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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