WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More
While the COVID-19 crisis has hit hard on the world economy, bringing sleepless nights for businesses and companies in general, the most suffering are the small businesses. Bringing some relief to them, Facebook has launched ‘Facebook Shops’ that makes it easy for businesses to set… Read More
Another Cannes Lions International Festival of Creativity is in the books, and the Middle East & North Africa (MENA) region ensured its presence, albeit significantly restrained from previous years, at the festival this year too. If winning numbers alone are to be considered, the 65th… Read More
J. Walter Thompson Dubai has been selected by Closeup, Unilever’s oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup, is one of the first brands targeting youth in the oral care market around… Read More
The Epica Awards 2017 have shortlisted the entries that will now compete for the final metals. Only one agency – FP7/CAI – has made it to the shortlist from the Middle East & North Africa region for its campaign ‘The Line Up Song’ for The… Read More
WARC has taken a closer look at the region’s most effective marketing trends, based on insights from the inaugural WARC Prize for MENA Strategy, in its MENA Strategy Report 2017. “We’ve analyzed all the submissions to establish unrivaled insights into how the region’s communication strategies… Read More
As part of the Facebook Journalism Project, Facebook brought together a diverse set of news organizations in Dubai for a ‘News Day’. The full-day event was curated for journalists, newsroom managers, administrators and social media editors in the region, to deepen their partnership and engagement… Read More
Orange Egypt has won YouTube’s The Lantern Award 2017. This is the second edition of the award that honors most engaging and creative advertisements during Ramadan and Eid in the Middle East and North Africa (MENA). This year saw 75 contenders compete for the most… Read More
ALTV.com, a free streaming services recently launched in the Middle East and North Africa (MENA), is bringing its show ‘Lel Share3 Weghet Nazar’, the Arabic translation of ‘Street’s Point of View’, to Jordanian audiences after attracting millions of viewers to the show’s unique user-generated format… Read More
DoubleClick MENA launched its Certified Marketing Partner program (DCMP) in the region, scaling efforts to make the programmatic platform more accessible to the growing demand from advertisers. The program seeks to connect advertisers with digital marketing experts in to help their businesses succeed by better… Read More
