It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
WPP’s strategic review has set out a new plan to return the business to growth. The strategy reflects a new vision for WPP as a leader in creativity and technology. It incorporates a simpler offer designed to capture the opportunities of a changing marketplace, and… Read More
WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The development comes on the back of a global pitch process. The work will be delivered by a bespoke… Read More
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand crosschannel behavior and uncertainty around optimizing their media investment are the primary reasons. These are some of the topline takeaways from the Insight… Read More
Following a global redesign of its marketing operations, Ford will move its creative mandate to Impact BBDO in the Middle East & North Africa (MENA) region. BBDO begins transitioning to its new role on November 1, 2018. Earlier this week, Ford had concluded its highly… Read More
WPP in entering into a collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help impact the lives of girls and women. The partnership comes on the back of over USD 1 million… Read More
WPP has merged two of its agencies – Y&R and VML to create a fully integrated digital and creative offering VMLY&R. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive… Read More
WPP plc has named Mark Read as Chief Executive Officer and appointed him to the Board of WPP as an Executive Director with immediate effect. “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective… Read More
Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More
WPP’s joint COO Mark Read is not letting anything distract him from a future focused plan that he says is client-centric, more collaborative internally and will assert the holding company’s leadership position as it undergoes “radical evolution”. Mark Read did not really have the most… Read More
