WPP plc has named Mark Read as Chief Executive Officer and appointed him to the Board of WPP as an Executive Director with immediate effect. “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective… Read More
Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More
Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More
Binging on Netflix, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of brand value growth in WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Global Brands ranking. The increasing use… Read More
Those who have known him, had said this is not the last we have heard of Sir Martin Sorrell, CEO of WPP after his shock exit from the holding company last month. And Mr Sorrell confirmed this in his public appearance at Techonomy conference on… Read More
The departure of Sir Martin Sorrell from WPP has kicked off the conversation of the breakup of its market research unit, Kantar, from the holding company. Kantar is the parent brand to the likes of TNS and Millward Brown among several others. The unit also… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott,… Read More
Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More
The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is ongoing. The allegations do not involve amounts which are material to WPP as… Read More
