Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More
Nigel Morris, the Chief Strategy & Innovation Officer, is leaving Dentsu Aegis Network at the end of March. “I’d like to thank Nigel for his commitment to Dentsu Aegis over the past 26 years. He has held a number of leadership roles across the business… Read More
Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More
Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More
Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More
Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More
Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
Dentsu Aegis Network MENA has appointed Soha Aoun as HR Director. The development takes place as Nick Seruwagi relocates to take on a new role within the network. Reporting to Tarek Daouk, CEO Dentsu Aegis Network MENA, Ms Aoun will become a member of the… Read More
Dentsu Aegis Network has appointed Tarek Daouk as CEO of the Middle East and North Africa (MENA), a move that will continue to drive forward the organization’s aim to become a 100 percent digital economy business by 2020. In his new role, Mr Daouk will… Read More
