Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More
Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More
Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More
Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
Dentsu Aegis Network MENA has appointed Soha Aoun as HR Director. The development takes place as Nick Seruwagi relocates to take on a new role within the network. Reporting to Tarek Daouk, CEO Dentsu Aegis Network MENA, Ms Aoun will become a member of the… Read More
Dentsu Aegis Network has appointed Tarek Daouk as CEO of the Middle East and North Africa (MENA), a move that will continue to drive forward the organization’s aim to become a 100 percent digital economy business by 2020. In his new role, Mr Daouk will… Read More
Vizeum has been ranked by RECMA as the world’s number one network based on new business growth in 2017. Vizeum tops the chart ahead of 17 other agency networks with over USD 1 billion of new business wins. Landing media wins with ABiNBev and William… Read More
Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More
