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Dentsu Aegis Network

Merkle MENA Appoints Cristiano Tonnarelli As ECD

Merkle MENA Appoints Cristiano Tonnarelli As ECD

3 years ago by AM News DeskAdvertising

Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More

Vodafone’s Global Media Buying Lands With Carat

Vodafone’s Global Media Buying Lands With Carat

3 years ago by Kiran KidwaiAdvertising

Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More

Nigel Morris To Leave Dentsu Aegis Network After 26 Years

Nigel Morris To Leave Dentsu Aegis Network After 26 Years

3 years ago by AM News DeskAdvertising

Nigel Morris, the Chief Strategy & Innovation Officer, is leaving Dentsu Aegis Network at the end of March. “I’d like to thank Nigel for his commitment to Dentsu Aegis over the past 26 years. He has held a number of leadership roles across the business… Read More

Carat Appoints Eyad Zarea As General Manager Saudi Arabia

Carat Appoints Eyad Zarea As General Manager Saudi Arabia

3 years ago by AM News DeskAdvertising

Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More

Carat MENA Names Ramzy Abouchacra As Regional CEO

Carat MENA Names Ramzy Abouchacra As Regional CEO

4 years ago by AM News DeskAdvertising

Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More

Intel Selects Dentsu Aegis Network As Global Media AoR

Intel Selects Dentsu Aegis Network As Global Media AoR

4 years ago by Asma WangdeAdvertising

Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More

Dubai Parks & Resorts Appoints Carat MENA As Media AOR

Dubai Parks & Resorts Appoints Carat MENA As Media AOR

4 years ago by AM News DeskAdvertising

Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More

Dentsu Predicts Marketing Spends Increase In Data Age

Dentsu Predicts Marketing Spends Increase In Data Age

4 years ago by Sana MahmudAdvertising

Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More

Merkle MENA Launches With Rudy Banholzer As Head

Merkle MENA Launches With Rudy Banholzer As Head

4 years ago by Kiran KidwaiAdvertising

Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More

Dentsu Aegis Network Names Soha Aoun As MENA HR Director

Dentsu Aegis Network Names Soha Aoun As MENA HR Director

4 years ago by Kiran KidwaiAdvertising

Dentsu Aegis Network MENA has appointed Soha Aoun as HR Director. The development takes place as Nick Seruwagi relocates to take on a new role within the network. Reporting to Tarek Daouk, CEO Dentsu Aegis Network MENA, Ms Aoun will become a member of the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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