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One Club Show Announces MENA Finalists Amongst Others

One Club Show Announces MENA Finalists Amongst Others

3 years ago by Sana MahmudAdvertising

The One Club For Creativity has announced the finalists for The One Show 2020 Awards. Amongst the finalists, creative agencies in UAE have got a total of 7 entries with Impact BBDO getting the highest shortlists. The list of the finalists is below: COUNTRY AGENCY… Read More

Mike Cooper Named Omnicom Media Group EMEA & APAC CEO

Mike Cooper Named Omnicom Media Group EMEA & APAC CEO

4 years ago by AM News DeskAdvertising

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc has named PHD Worldwide’s CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA. As Group CEO, Mr Cooper will be responsible for assuring  service standards across OMG agencies… Read More

Beko Awards MENA Media Mandate To OMD

Beko Awards MENA Media Mandate To OMD

4 years ago by AM News DeskAdvertising

Home and small appliance brand Beko has consolidated its regional media account with OMD following a competitive pitch. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned agency will now cover 17… Read More

Four Social Strategy Trends For Effective Marketing

Four Social Strategy Trends For Effective Marketing

4 years ago by Sana MahmudAdvertising

An effective social media strategy will drive business success. Warc has attempted to list out some trends that reiterate this point in its ‘Effective Social Strategy Report 2018’. “Social is now firmly established in the media mix, though its ability to connect with communities in… Read More

Product, People, Storytelling: Omar Johnson’s Simple Mantras For Brand Success

Product, People, Storytelling: Omar Johnson’s Simple Mantras For Brand Success

5 years ago by Zeba MahmudAdvertising

There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More

Why Social Media Influencers Must Exert Care

Why Social Media Influencers Must Exert Care

5 years ago by Jawad AftabDigital

In marketing and advertisement, authenticity and transparency can make all the difference in building trust with consumers. More people are now looking for the quality of the content that is being presented. Misinformation in social media campaigns is not only compromising influencer credibility but also… Read More

OMD Retains Beiersdorf’s Digital Duties

OMD Retains Beiersdorf’s Digital Duties

5 years ago by AM News DeskAdvertising

Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a relationship that was established over 10 years ago with the skincare company. The agency… Read More

OMD UAE Reorganizes Senior Leadership Team

OMD UAE Reorganizes Senior Leadership Team

5 years ago by AM News DeskAdvertising

OMD UAE has made several changes to its structure. After creating the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of singular accountability, the company has now reorganized its various disciplines and appointed… Read More

PepsiCo’s Dani Afiouni Bets Big On Future Tech

PepsiCo’s Dani Afiouni Bets Big On Future Tech

6 years ago by Sana MahmudDigital

PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More

ADCB Puts Media Biz Up For Review

ADCB Puts Media Biz Up For Review

6 years ago by Sana MahmudAdvertising

Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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