Of the 592 entries that were shortlisted at the Dubai Lynx International Festival of Creativity, 226 were awarded across 17 categories. In addition to the Entrant company, Dubai Lynx also took cognizance of the agency that had the Idea, the Production house behind the work,… Read More
The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More
Impact BBDO is continuing its winning streak, kicking the year off by scoring the big wins at the Dubai Lynx International Festival of Creativity. The agency has walked away with the Dubai Lynx ‘Agency Of The Year’ for the second year in a row. This… Read More
As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category. A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals,… Read More
Very few platforms can bring the regional creative fraternity together like the Dubai Lynx International Festival of Creativity that will culminate with the Dubai Lynx awards on March 8, 2017. As creative doyens gather, exchanging notes on trends to look out for and the big… Read More
For the more successful organizations, especially in the marketing, advertising and media domain, the most important asset are its people. While businesses realize this, there can be a gap on how this manifests in the workplace in equipping people to deliver the best. Innovation Expert… Read More
Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More
A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work… Read More
As is the case year on year, and across platforms, the PR category has more representation from creative agencies versus PR agencies themselves. This year, at the Dubai Lynx International Festival of Creativity, Edelman has managed to score a shortlist. The lead in the category… Read More
The 33 shortlisted entries in the Promo & Activation Lynx shortlist appear to be well divided among the top contenders. FP7/ has seven shortlists in the category – one from FP7/Bey Beirut, two each from FP7/Cai Cairo, FP7/Dxb Dubai and FP7/Tun Tunis. BBDO has six… Read More
