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Publicis Media

Publicis Media Unifies EMEA & APAC Leadership Under Gerry Boyle

Publicis Media Unifies EMEA & APAC Leadership Under Gerry Boyle

7 days ago by Zeba MahmudAdvertising

Publicis Media has unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. In his EMEA remit, Mr Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who is leaving the company to… Read More

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

1 week ago by Zeba MahmudAM Editorial

Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More

Ali Nehme To Lead Publicis Media’s Global Commerce Capability

Ali Nehme To Lead Publicis Media’s Global Commerce Capability

4 weeks ago by Zeba MahmudAdvertising

Publicis Media has launched ‘Commerce’ as a Publicis Media global practice dedicated to spearheading a capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global… Read More

Leadership Lessons From Akram Miknas, Alex Saber, Asad Rehman

Leadership Lessons From Akram Miknas, Alex Saber, Asad Rehman

2 months ago by Sana MahmudAM Events

As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More

Etisalat Misr Awards Media Mandate To Starcom

Etisalat Misr Awards Media Mandate To Starcom

2 months ago by Zeba MahmudAdvertising

In the wake of an extensive pitch process, Etisalat Misr has appointed Starcom Egypt to handle its media mandate. The pitch focused on both planning and buying capabilities that were carried out over the duration of a year. Apart from Starcom, four other agencies from… Read More

Trust & Inclusivity Among Key 2018 Trends For Marketers

Trust & Inclusivity Among Key 2018 Trends For Marketers

3 months ago by Zeba MahmudAdvertising

Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More

McDonald’s Consolidates GCC Ad Biz With Publicis Groupe Agencies

McDonald’s Consolidates GCC Ad Biz With Publicis Groupe Agencies

4 months ago by Kiran KidwaiAdvertising

McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More

How Twitter Is Addressing The Online Video Advertising Challenge

How Twitter Is Addressing The Online Video Advertising Challenge

5 months ago by Sana MahmudDigital

There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More

OSN Retains Starcom As Its Media AoR

OSN Retains Starcom As Its Media AoR

6 months ago by AM News DeskAdvertising

Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More

Zenith Cairo Wins Telecom Egypt’s Media Mandate

Zenith Cairo Wins Telecom Egypt’s Media Mandate

7 months ago by Zeba MahmudAdvertising

After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt. The account duties span across all strategic… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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