After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt. The account duties span across all strategic… Read More
Publicis Media’s Mediavest | Spark has rebranded as Spark Foundry. Among other things, this move underscores the startup culture that Publicis Media nurtures. Since coming together as Mediavest | Spark in March 2016, the agency has added several businesses including BEL Groupe (Global), MTV, KFC,… Read More
Publicis Media has appointed Ali Nehme to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows a period of significant growth across the region and continued transformation. Currently Chief Strategy Officer for Publicis Media in the Middle East, in his… Read More
No matter how much one prepares to combat tough situations, the moment of truth brings challenges and, at times, unlikely outcomes. Historically, this has led to turning points impacting businesses at large — the marketing industry in the Middle East and North Africa (MENA) region… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More
Over 1600 attendees, 120 speakers, 60 exhibitors and 100 international and regional investors have gathered for the fifth edition of ArabNet Digital Summit, to discuss the latest trends and opportunities in the UAE and the region. The event is held in strategic partnership with the… Read More
Social conversations during Ramadan have long-centered on the broader celebration of the Holy Month and flagship TV shows that are associated with it. But increasingly, consumers are shifting the Ramadan conversation from the spirit and macro-moments of the Holy Month, to the day-to-day habits, lifestyle… Read More
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. The move is said to be the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building… Read More
Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social. The… Read More
