Zenith has been named a ‘Leader’ by global research consultancy Forrester in its first ever Global Media Agencies Wave report. This ranks the Publicis Media agency ahead of several media agency competitors. Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market… Read More
Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More
Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
Publicis Media has unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. In his EMEA remit, Mr Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who is leaving the company to… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
Publicis Media has launched ‘Commerce’ as a Publicis Media global practice dedicated to spearheading a capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global… Read More
As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More
In the wake of an extensive pitch process, Etisalat Misr has appointed Starcom Egypt to handle its media mandate. The pitch focused on both planning and buying capabilities that were carried out over the duration of a year. Apart from Starcom, four other agencies from… Read More
Several broad themes will define 2018, a year that follows the call for introspection and transparency that the marketing industry had embarked on. In a new set of challenges, trust will be among the predominant areas of focus, according to Zenith. The media agency’s special… Read More
McDonald’s has appointed Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to strengthen its collaboration with the fast food company that had put its entire business portfolio up for pitch. “To realize McDonald’s… Read More
