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Publicis Media

Publicis Media Merges Blue 449 Under Spark Foundry Brand

Publicis Media Merges Blue 449 Under Spark Foundry Brand

2 years ago by Zeba MahmudAdvertising

Publicis Media has consolidated two of its networks — Blue 449 and Spark Foundry — to create one global proposition under the Spark Foundry brand. Chris Boothe, Spark Foundry’s Global Brand President will lead the expanded global network. With this move, the new network aims… Read More

Publicis Media, Anghami Win Top Honors At MMA Smarties

Publicis Media, Anghami Win Top Honors At MMA Smarties

2 years ago by AM News DeskAdvertising

Breaking from its regular norm, the Mobile Marketing Associations Smarties MENA revealed its 2018 winners earlier this year. The platform that recognizes the best in mobile marketing has awarded seven Gold awards in the year, five Silvers and six Bronze Awards. In addition, it has… Read More

Spark Foundry, AstroLabs Partner To ‘Upskill’ Marketers

Spark Foundry, AstroLabs Partner To ‘Upskill’ Marketers

2 years ago by Asma WangdeAdvertising

Spark Foundry and AstroLabs have formed a partnership focused on ‘transformation’. The resulting program ‘Transformational Upskill’ will be available to Spark Foundry clients across the region. The customizable program aims to bridge gaps and break down silos for agency and clients as they embark of… Read More

Forrester Wave Report Names Zenith ‘Leader’

Forrester Wave Report Names Zenith ‘Leader’

2 years ago by Asma WangdeAdvertising

Zenith has been named a ‘Leader’ by global research consultancy Forrester in its first ever Global Media Agencies Wave report. This ranks the Publicis Media agency ahead of several media agency competitors. Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market… Read More

Snapchat Marks Measurement Offering Launch In MENA With Partnerships

Snapchat Marks Measurement Offering Launch In MENA With Partnerships

2 years ago by AM News DeskDigital

Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More

Starcom Names Racha Makarem As MENA Regional CEO

Starcom Names Racha Makarem As MENA Regional CEO

2 years ago by Zeba MahmudAdvertising

Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More

Publicis Media Unifies EMEA & APAC Leadership Under Gerry Boyle

Publicis Media Unifies EMEA & APAC Leadership Under Gerry Boyle

3 years ago by Zeba MahmudAdvertising

Publicis Media has unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. In his EMEA remit, Mr Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who is leaving the company to… Read More

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

3 years ago by Zeba MahmudAM Editorial

Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More

Ali Nehme To Lead Publicis Media’s Global Commerce Capability

Ali Nehme To Lead Publicis Media’s Global Commerce Capability

3 years ago by Zeba MahmudAdvertising

Publicis Media has launched ‘Commerce’ as a Publicis Media global practice dedicated to spearheading a capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global… Read More

Leadership Lessons From Akram Miknas, Alex Saber, Asad Rehman

Leadership Lessons From Akram Miknas, Alex Saber, Asad Rehman

3 years ago by Sana MahmudAM Events

As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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