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FP7/Dxb

Over 30 Shortlists To MENA On Cannes Lions Day Two

Over 30 Shortlists To MENA On Cannes Lions Day Two

3 years ago by Zeba MahmudAdvertising

After a massive start for the Middle East & North Africa (MENA) region, with Impact BBDO winning a Grand Prix in the Print & Publishing Lions category, Cannes Lions International Festival of Creativity announced five more category shortlists on day two. These included Social &… Read More

TBWA\Raad, FP7 Win Warc Effective Innovation Award

TBWA\Raad, FP7 Win Warc Effective Innovation Award

4 years ago by Sana MahmudAdvertising

TBWA\Raad has won a Gold and a Bronze, and FP7/DXB  has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More

Babyshop Celebrates Parenthood On Mother’s Day

Babyshop Celebrates Parenthood On Mother’s Day

4 years ago by Sana MahmudAdvertising

To kickoff this year’s Mother’s Day in the Middle East, Middle East retailer Babyshop, along with its agency, FP7 DXB, has created a new Arabic word – Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for ‘parenthood’.… Read More

Babyshop Assigns Creative Mandate To FP7/DXB

Babyshop Assigns Creative Mandate To FP7/DXB

4 years ago by AM News DeskAdvertising

Babyshop, a children’s retailer in the Middle East, have entered a strategic partnership with FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. FP7/MENA Dubai… Read More

Emirates NBD Divides Creative Roster Between FP7 & Leo Burnett

Emirates NBD Divides Creative Roster Between FP7 & Leo Burnett

4 years ago by Sana MahmudAdvertising

Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More

FP7/, OMO Win Gold & Special Award At Warc Media Awards

FP7/, OMO Win Gold & Special Award At Warc Media Awards

4 years ago by Sana MahmudAM Editorial

Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global Warc Media Awards 2017, recognizing communications planning that has made a positive impact on business results. A total of one… Read More

FP7/DXB’s Jon Marchant Has An Aggressive 2018 Agenda

FP7/DXB’s Jon Marchant Has An Aggressive 2018 Agenda

4 years ago by Kiran KidwaiAdvertising

FP7/DXB is beginning 2018 with a new leader onboard and Jon Marchant, the agency’s recently appointed managing director, is looking forward to this new mandate. Mr Marchant, who has recently moved to Dubai from McCann Central in the United Kingdom, is credited with creating one… Read More

FP7/DXB Names Jon Marchant As Managing Director

FP7/DXB Names Jon Marchant As Managing Director

5 years ago by Sana MahmudAdvertising

FP7 has appointed Jon Marchant as the Managing Director of its Dubai office, effective November 1, 2017. With full responsibility for the leadership and development of FP7 DXB’s business, Mr Marchant will play a key role in meeting the company’s growth goals as well as… Read More

STC Retains FP7/DXB For Digital Mobile Brand Jawwy

STC Retains FP7/DXB For Digital Mobile Brand Jawwy

5 years ago by Asma WangdeAdvertising

FP7/DXB has retained Jawwy, the digital mobile brand from STC. Earlier this year, Jawwy held a full-fledged pitch with various local and multinational agencies participating. FP7/DXB had re-pitched for the opportunity to continue its partnership with Jawwy from STC. Leading the brief, Tarek Miknas, CEO… Read More

Revisiting MENA’s Most Effective Agencies – FP7/DXB, Impact BBDO, JWT KSA

Revisiting MENA’s Most Effective Agencies – FP7/DXB, Impact BBDO, JWT KSA

5 years ago by Sana MahmudAdvertising

Now in its seventh year, the Effie Effectiveness Index recognizes companies that create the most effective marketing communications ideas from around the world. The winners are determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions. The 2017 Effie… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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