Sales of smartphones have been increasing after year. A similar trend was seen in the latest report by Gartner which shows that the global sales of smartphones to end users totaled to 366.2 million units in the second quarter of 2017. The increase is a… Read More
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
Digital and direct agency Flourish has added the Samsung Gulf Electronics CRM mandate to its roster following a competitive four-way pitch. The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television,… Read More
It is well known that Apple has a highly loyal customer base, but a GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile. An overwhelming 83 percent of iPhone owners… Read More
Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
Shifting base to a bigger setup in Dubai Media City, securing account wins and winning at several awards including Dubai Lynx International Festival of Creativity, Epica Awards and the Lories Awards, 2016 seems to have ended well for Cheil Worldwide in the MENA region. This… Read More
Having enjoyed the “rockstar” status in smartphones in the August of 2016, no one could have predicted that a month later, Samsung would face its biggest challenge as its flagship product Note 7 began exploding, forcing airlines to ban the phone onboard. The South Korean… Read More
As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More
Seated, strapped and headsets on…. I had expected the rollercoaster ride that Samsung was offering through its Virtual Reality (VR) headset to be fun but not that real. After all, I was in a chair, at one spot and fully aware of that. But boy… Read More
