Worst Over In Saudi’s Smartphone Market: IDC
The Saudi market’s performance was broadly in line with the overall trend of the wider Gulf Cooperation Council (GCC) region
Samsung
Smartphone Brands Must Work Harder To Please UAE Consumer
Apple iPhone is among the popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amid significant publicity, overall perceptions of the brand are on the decline as per YouGov. YouGov… Read More
Auto Continues To Rule UAE’s Most Intimate Brands
Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More
Amazon Replaces Google As Most Valuable Brand
Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More
Emirates Continues To Be UAE’s Most Positively Perceived Brand
Emirates has topped consumer brand sentiment in the UAE for the third year running in the latest YouGov BrandIndex. For these Best Brand Rankings, YouGov used Buzz scores to compile the rankings. Buzz is calculated by asking consumers daily if they have ‘heard anything positive… Read More
How Twitter Is Addressing The Online Video Advertising Challenge
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
Facebook Is Most Talked About Brand Among UAE Millennials
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
Apple Is Most Viral Brand Among Saudi Millennials
Tech giant Apple is the most positively talked about brand among millennials in Saudi Arabia, ahead of Saudia and Al Rajhi Bank according to data from YouGov BrandIndex. YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34 in… Read More
Smartphone Sales Spurge In 2017 Second Quarter
Sales of smartphones have been increasing after year. A similar trend was seen in the latest report by Gartner which shows that the global sales of smartphones to end users totaled to 366.2 million units in the second quarter of 2017. The increase is a… Read More
Samsung Is Middle East’s Most Popular Mobile Brand
Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More