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iPhone, Alrajhi Bank, FB Top YouGov NextGen WOM Rankings

iPhone, Alrajhi Bank, FB Top YouGov NextGen WOM Rankings

3 years ago by Asma WangdeDigital

Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More

Worst Over In Saudi’s Smartphone Market: IDC

Worst Over In Saudi’s Smartphone Market: IDC

3 years ago by Zeba MahmudMarketing

The Saudi market’s performance was broadly in line with the overall trend of the wider Gulf Cooperation Council (GCC) region

Smartphone Brands Must Work Harder To Please UAE Consumer

Smartphone Brands Must Work Harder To Please UAE Consumer

4 years ago by Asma WangdeDigital

Apple iPhone is among the popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amid significant publicity, overall perceptions of the brand are on the decline as per YouGov. YouGov… Read More

Auto Continues To Rule UAE’s Most Intimate Brands

Auto Continues To Rule UAE’s Most Intimate Brands

4 years ago by Sana MahmudMarketing

Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More

Amazon Replaces Google As Most Valuable Brand

Amazon Replaces Google As Most Valuable Brand

4 years ago by Zeba MahmudMarketing

Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More

Emirates Continues To Be UAE’s Most Positively Perceived Brand

Emirates Continues To Be UAE’s Most Positively Perceived Brand

4 years ago by AM News DeskAdvertising

Emirates has topped consumer brand sentiment in the UAE for the third year running in the latest YouGov BrandIndex. For these Best Brand Rankings, YouGov used Buzz scores to compile the rankings. Buzz is calculated by asking consumers daily if they have ‘heard anything positive… Read More

How Twitter Is Addressing The Online Video Advertising Challenge

How Twitter Is Addressing The Online Video Advertising Challenge

5 years ago by Sana MahmudDigital

There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More

Facebook Is Most Talked About Brand Among UAE Millennials

Facebook Is Most Talked About Brand Among UAE Millennials

5 years ago by AM News DeskAdvertising

Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More

Apple Is Most Viral Brand Among Saudi Millennials

Apple Is Most Viral Brand Among Saudi Millennials

5 years ago by AM News DeskMarketing

Tech giant Apple is the most positively talked about brand among millennials in Saudi Arabia, ahead of Saudia and Al Rajhi Bank according to data from YouGov BrandIndex. YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34 in… Read More

Smartphone Sales Spurge In 2017 Second Quarter

Smartphone Sales Spurge In 2017 Second Quarter

5 years ago by Kiran KidwaiDigital

Sales of smartphones have been increasing after year. A similar trend was seen in the latest report by Gartner which shows that the global sales of smartphones to end users totaled to 366.2 million units in the second quarter of 2017. The increase is a… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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