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AM Editorial

Zebanomics: 2018 — The Year Of Accountability & Transformation

Zebanomics: 2018 — The Year Of Accountability & Transformation

4 years ago by Zeba MahmudAdvertising

It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More

Zebanomics: Ending A Sober But Stronger Cannes Lions

Zebanomics: Ending A Sober But Stronger Cannes Lions

5 years ago by Zeba MahmudAdvertising

The Cannes Lions International Festival of Creativity ended with many surprises – perhaps the first being a much scaled down version of the festival that many described as a big advertising party to a massive display of platforms’ money power to a forum that had… Read More

Ramadan Kareem, Eid Mubarak – See You On Jun 18

Ramadan Kareem, Eid Mubarak – See You On Jun 18

5 years ago by AM News DeskAM Editorial

The Arabian Marketer, and the entire family of AM Media Corp (AM Unicorns & AM Taleem), wish all our readers blessed last few days of Ramadan, and a Happy Eid Al Fitr. To celebrate with our family and friends, our offices are closed from June… Read More

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

5 years ago by Zeba MahmudAM Editorial

Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More

FP7/, OMO Win Gold & Special Award At Warc Media Awards

FP7/, OMO Win Gold & Special Award At Warc Media Awards

5 years ago by Sana MahmudAM Editorial

Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global Warc Media Awards 2017, recognizing communications planning that has made a positive impact on business results. A total of one… Read More

Zebanomics: Turning Three – From AM To AM Media Corp

Zebanomics: Turning Three – From AM To AM Media Corp

5 years ago by Zeba MahmudAM Editorial

Three years ago, on this day, we launched the Arabian Marketer with the aim to become the most reliable and trusted digital-first news reporting on the business of marketing, advertising and media in the Middle East and North Africa (MENA) region. A goal we continue… Read More

Sanascope: A Three-Year High

Sanascope: A Three-Year High

5 years ago by Sana MahmudAM Editorial

When we were discussing Arabian Marketer’s third anniversary plans in our editorial meet, I could not help but wonder how quickly time has passed. While it is true for any good experience, it did take me back to our first editorial meet, which as cliché… Read More

Horizon FCB Appoints Bruno Bomediano As ECD

Horizon FCB Appoints Bruno Bomediano As ECD

5 years ago by Sana MahmudAM Editorial

Horizon FCB has appointed Bruno Bomediano as the agency’s Executive Creative Director. In this role, Mr Bomediano will be overseeing the creative portfolio of Horizon FCB’s client roster in the Middle East and North Africa (MENA) region. Originally from São Paulo in Brazil, Mr Bomediano… Read More

Sanascope: What We Like About Ramadan With Google

Sanascope: What We Like About Ramadan With Google

6 years ago by Sana MahmudAM Editorial

As many corporations find ways to be part of the consumer’s journey during Ramadan, tech majors too have taken up several initiatives in that vein. The Ramadan Hub from Google is one such initiative. According to Google the Hub signals the arrival of the month… Read More

Zebanomics: Equality In Vision, Purpose & Ambition Has Begun…

Zebanomics: Equality In Vision, Purpose & Ambition Has Begun…

6 years ago by Zeba MahmudAM Editorial

…so equal women representation at workplace should follow, right? One would have hoped, but everything that should be that simple, is never really so. The International Women’s Day tends to draw many conversations around women empowerment, equality rights including right to education and equal pay… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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