Property Finder has chosen J. Walter Thompson as its communication partner targeting the United Arab Emirates with immediate effect, and to manage its upcoming brand launch. The agency was selected among multiple international agencies that participated in its pitch process. “For this brand launch we… Read More
Credited for some of the most inspiring work seen from the likes of Nike and Beats, marketing coach and entrepreneur Omar Johnson will be present in person at the ninth edition of OMD’s annual thought-leadership conference OMD Predicts on September 19. Titled ‘Inspire’, OMD has… Read More
A little over 1,500 days ago, I started my very first job. Walking into the advertising world as a young, wide-eyed girl, I was too shy to even speak and looked to avoid any form of social interaction. Dedicating my lunch breaks to my favorite… Read More
AdColony has partnered with Unilever to run interactive mobile video campaigns in the Middle East. Sunsilk, Brooke Bond and Jif are the first three brands to run Aurora HD interactive video ads which deliver immersive experiences for the user. The brand storytelling is designed for… Read More
August 2, 2017 –– one of the most important dates last year. It doesn’t sound familiar or memorable. It’s not celebrated, hardly publicized. But its significance was felt by every single person on this planet. The date marked Earth Overshoot Day. A day that hasn’t… Read More
Sambhav Khandelwal, 30-year old, has travelled from India to find a home in the UAE. A senior copywriter, working full time at Y&R Dubai, he primarily handles the accounts of United Nations High Commissioner for Refugees (UNHCR) and Sanofi. Khandelwal has been part of the… Read More
Cicero & Bernay Public Relations (C&B) is appointed as the communication partner for Azizi Developments. Through the implementation of an integrated communication program, C&B will enhance Azizi Developments’ standing in addition to generating relevant exposure for the brand by leveraging opportunities with media contributors and… Read More
WPP plc has named Mark Read as Chief Executive Officer and appointed him to the Board of WPP as an Executive Director with immediate effect. “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective… Read More
For the first time in its history, adidas has consolidated its global media business with a single agency. As part of the brand’s drive behind its 2020 ‘Creating the New’ strategy, adidas will align all areas and territories with MediaCom to execute the holistic approach… Read More
Mars Incorporated has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio globally. The result follows a competitive pitch against Hearts and Science and Starcom. MediaCom MENA officials confirm to Arabian Marketer that with this global development, the… Read More
