If conversations in industry get-togethers and closed-door meetings, including those in boardrooms, are anything to go by, 2018 will be among the toughest years for the Middle East & North Africa (MENA) ad land. It is expected that 2019 too will be no better. This… Read More
The Epica Awards are set for 2018 edition. Epica has shortlisted finalists, and will reveal winners in the event in Amsterdam scheduled from November 12-14, 2018. From the region, five entries have been made it to the shortlist – all from FP7. FP7 Cairo has… Read More
MCN Mediabrands has appointed Lee Boden as the new Regional Managing Director for Initiative MENA. The appointment, that fills in the gap after Ramzy Abouchacra’s exit earlier this month, is with immediate effect. “Over the past two years Initiative has been evolving its offering with… Read More
“It’s only recently that we started to create chapters in the US, and Cairo is our first one abroad. Our goal is to launch chapters slowly in key cities where we feel there is a great ambassador who can serve as our partner,” says Kevin… Read More
It is a no-brainer that brands can benefit from startups, but this proposition is easier said than achieved. Some agencies in the Middle East & North Africa (MENA) region realized this the harder way. Mindshare, nonetheless, gave it an all-out push when it joined hands… Read More
Following the unification of Y&R and VML to create VMLY&R, the agency has now assembled its creative leadership team globally and regionally. Debbi Vandeven, among one of the few female global chief creative officers, will lead the team as Global Chief Creative Officer. Previously Global… Read More
The out of home (OOH) industry in the region is facing its share of challenges, including in markets such as the UAE. This has not deterred players such as Elevision Media to set up pace for growth, riding largely on the back of digital. Back… Read More
Over 200 of the region’s communicators and 40 global speakers will converge in Bahrain on the February 11-12, 2019 to meet at the IABC-organized conference Communications and its role in driving positive change will be the highlight of the largest event held for communications professionals… Read More
Havas Group Media has tapped Bret Leece as its new Global Chief Data & Innovation Officer. Based in New York, Mr Leece’s appointment to the newly created global role is effective immediately. His remit is to build useful data products and services, providing platforms for… Read More
Spark Foundry and AstroLabs have formed a partnership focused on ‘transformation’. The resulting program ‘Transformational Upskill’ will be available to Spark Foundry clients across the region. The customizable program aims to bridge gaps and break down silos for agency and clients as they embark of… Read More
