The tasting promotion by the EU campaign “European Organic Juices” held from March to April 2021 in Dubai, was a huge success. The promotions were held at various key Hypermarkets and Supermarkets including Faaz, Warda al Madina, Manal al Madina, Al Shaab Al Madina,… Read More
ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The tie-up which commences April 1, 2021 will run across to December 31st, 2025 and… Read More
Throughout our history, we have given birth to inventions and creations with good intent. But their impact in our lives and in our world, comes down to how people use them. The same goes for the internet. From bad news being shared to online hate.… Read More
TBWA\RAAD has announced today the appointment of Jim Robbins as its new Executive Creative Director, tasked with leading the creative discipline across the agency. Robbins joins TBWA\RAAD with an extensive experience of over 13 years, throughout which he has worked on major brands such… Read More
Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank serving more than 1 million customers through a wide distribution network across the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the United Kingdom. Key to the agency’s selection was its… Read More
Grey Doha stated as the winner for ‘Best Low Budget Campaign’ at the Chartered Institute of Public Relations (CIPR) UK Excellence Awards 2020. The win followed the unique execution of #ICarryHerName (#be7mol2esma) cultural campaign for Galler Chocolatier Lebanon. The winning campaign that was launched in… Read More
Led by the awards performance of “ThisAbels” for IKEA, McCann Tel Aviv is the top agency in MENA in The One Show 2020 Global Creative Rankings, based on results from last week’s One Show 2020 awards. “Based on results of this year’s largest global awards… Read More
Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East (ME) and especially during the current crisis. Over 15% homes in the ME do not have a dad (Source: Gallup). Many single… Read More
Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased. As part of… Read More
We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More
