Mars Incorporated has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio globally. The result follows a competitive pitch against Hearts and Science and Starcom. MediaCom MENA officials confirm to Arabian Marketer that with this global development, the… Read More
Grey Group Middle East and North Africa (MENA) has won Dubai Electricity and Water Authority’s (DEWA) marketing and communications brief following a competitive pitch against a number of agencies. Effective August 2018, the agency in Dubai will be responsible for all aspects of DEWA’s communications,… Read More
Markettiers Group of Companies, a dedicated broadcast consultancy in the Middle East & North Africa (MENA) region, appoints Leanne Foy as Group Marketing Controller. Based in Dubai, Ms Foy will join the company on September 2, 2018. Ms Foy joins Markettiers from the MENA branch… Read More
Marketing’s role as the primary ‘growth antennae’ for organizations is strengthened using data. CMOs are in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue. Stating that marketing investment is on an upward curve, Dentsu Aegis Network’s… Read More
Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More
Giving its Power of One strategy further shape, Publicis Groupe has made two senior management changes. Under Raja Trad’s leadership, who was recently named the Chairman of Publicis Groupe Middle East, the Groupe has named its CFO and CTO in the Middle East. Bassel Kakish… Read More
Omar Sadek has been appointed COO at its. Communications, a marketing and advertising agency in Lebanon and the Arab region. “Our company believes in the added value that, armed with his great experience, Omar can invest to improve and develop the work of our team… Read More
MCN has appointed Shadi Kandil as the Chief Executive Officer of MCN Mediabrands across the MENAT region, effective immediately. “The role of the MCN Mediabrands CEO becomes instrumental in leading the group’s media and related specialist agencies,” commented Ghassan Harfouche, Group CEO, MCN. “Shadi brings a… Read More
J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. The healthcare provider has over 175 years of experience delivering high quality care and world leading clinical outcomes. They aim to support HH Sheikh Mohammed Bin Rashid’s Vision… Read More
Changes are happening rapidly, society is adapting & modernizing, event attendance is becoming diverse. Not only did the sudden change bring a shock to all generations in the country but also opened a door full of opportunities. I look back to my experience in Saudi… Read More
