AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Advertising

Bounce Middle East Assigns Media Mandate To Havas Media

Bounce Middle East Assigns Media Mandate To Havas Media

1 hour ago by Kiran KidwaiAdvertising

Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy across the entire GCC region. “We are really happy to be partnering with Havas… Read More

DMS Augments Offer; Launches Digital Ad Performance Solution

DMS Augments Offer; Launches Digital Ad Performance Solution

1 day ago by AM News DeskAdvertising

As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More

Carat Appoints Eyad Zarea As General Manager Saudi Arabia

Carat Appoints Eyad Zarea As General Manager Saudi Arabia

1 day ago by AM News DeskAdvertising

Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More

Berger Paints, BBDO Use ‘Truck Art’ To Locate Missing Children

Berger Paints, BBDO Use ‘Truck Art’ To Locate Missing Children

2 days ago by Sana MahmudAdvertising

As part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist and activist Samar Minallah Khan and Roshni Helpline to put a local form of art, ‘truck art’, to good use. Transport and goods trucks traveling across Pakistan are customarily painted… Read More

Adland’s Complacency Is Letting Brands & Women Down: Study

Adland’s Complacency Is Letting Brands & Women Down: Study

2 days ago by Zeba MahmudAdvertising

A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More

Yes, Dandruff Can Be Funny, Or So Believes Head & Shoulders

Yes, Dandruff Can Be Funny, Or So Believes Head & Shoulders

3 days ago by Sana MahmudAdvertising

Looks and images are important in the world we live in. While dandruff is seldom among the popular conversations, Head & Shoulders and its agency Saatchi & Saatchi Dubai thought it was about time to make people laugh with some original dandruff jokes. And so… Read More

TBWA\Raad Ranks Among 2019 Contagious Pioneers

TBWA\Raad Ranks Among 2019 Contagious Pioneers

3 days ago by AM News DeskAdvertising

Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More

UM MENAT Names Jad Chababi As General Manager UAE

UM MENAT Names Jad Chababi As General Manager UAE

6 days ago by AM News DeskAdvertising

UM MENAT has appointed Jad Chababi to the new role of General Manager, UAE. Mr Chababi’s appointment comes as UM MENAT looks to strengthen its capabilities in its flagship operation and lead on key new initiatives such as integrating the programmatic and performance talent into… Read More

Publicis Sapient Rebrands; Names Nigel Vaz As CEO

Publicis Sapient Rebrands; Names Nigel Vaz As CEO

6 days ago by AM News DeskAdvertising

Publicis Sapient is undertaken two major changes. The agency is positioning itself as a “company for growth through a focus on global digital business transformation opportunities”. In line with the rebrand, it has also named Nigel Vaz as the global Chief Executive Officer. Publicis Sapient… Read More

TBWA, AB Group Partner To Set Up Egypt Operation

TBWA, AB Group Partner To Set Up Egypt Operation

1 week ago by AM News DeskAdvertising

TBWA\Raad is taking the partnership route to expand its footprint in the North Africa region. The Omnicom agency and AB Group have formed a joined venture, establishing presence in Egypt. The new formed agency, AB\TBWA\Egypt, aims for integrated vision and disruptive thinking. It will focus… Read More

  • 1
  • 2
  • …
  • 147
  • Next

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Bounce Middle East Assigns Media Mandate To Havas Media

    Bounce Middle East Assigns Media Mandate To Havas Media

    February 20, 2019
  • DMS Augments Offer; Launches Digital Ad Performance Solution

    DMS Augments Offer; Launches Digital Ad Performance Solution

    February 19, 2019
  • Carat Appoints Eyad Zarea As General Manager Saudi Arabia

    Carat Appoints Eyad Zarea As General Manager Saudi Arabia

    February 19, 2019
  • Lego Group Ups MEA Investment; Sets Up Regional HQ

    Lego Group Ups MEA Investment; Sets Up Regional HQ

    February 18, 2019
  • Emirates Expo 2020 Themed Aircraft Models Take Off

    Emirates Expo 2020 Themed Aircraft Models Take Off

    February 18, 2019
  • Du & Virgin’s Parent Brand Appoints Chief Information Officer

    Du & Virgin’s Parent Brand Appoints Chief Information Officer

    February 18, 2019
  • Berger Paints, BBDO Use ‘Truck Art’ To Locate Missing Children

    Berger Paints, BBDO Use ‘Truck Art’ To Locate Missing Children

    February 18, 2019
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Turning The Glocalization Philosophy On Its Head

    Turning The Glocalization Philosophy On Its Head

    July 7, 2015
  • Truth Hunting In A Brave New World

    Truth Hunting In A Brave New World

    March 15, 2015
  • Turner, beIN Form Distribution Partnership In MENA

    Turner, beIN Form Distribution Partnership In MENA

    December 29, 2015
  • Smarter Machines Will Challenge The Human Desire For Control: Gartner

    Smarter Machines Will Challenge The Human Desire For Control: Gartner

    June 30, 2015
  • Kaspersky Lab Hosts Roadshow Across MENA

    Kaspersky Lab Hosts Roadshow Across MENA

    July 2, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett Leo Burnett Beirut LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

Recent Jobs

No job listings found.

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top