If it is FIFA World Cup time, chances are people have significantly altered their schedules and routines to ensure they catch the games live at home or with friends or at bars — anywhere but the road. This trend may vary from market to market… Read More
The Cannes Lions International Festival of Creativity 2018 has unveiled the shortlists in the Experience Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track. Four In Brand Experience &… Read More
The Cannes International Festival of Creativity 2018 has announced the shortlists in the Entertainment Track on day two of the festival. The categories in this track include Entertainment Lions and Entertainment Lions For Music. BBDO Lahore In Entertainment Lions In the Entertainment Lions category, there… Read More
The Cannes Lions International Festival of Creativity 2018 has released the shortlist in the Craft Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track. 12 In Industry Craft A… Read More
The Middle East & North Africa (MENA) region has put a win on the awards scoreboard at the Cannes Lions International Festival of Creativity 2018. The Classic Partnership Advertising has won a Bronze Lion in the Pharma Lions category, part of the Health track. The… Read More
The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal. As is known,… Read More
The Cannes Lions International Festival of Creativity 2018 has announced the final contenders for its category of good – Glass Lions. Only one entry has made the cut from the Middle East & North Africa (MENA) region. The convention challenging work from Mashrou’ Leila, driven… Read More
A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More
Consumers are seeking to strike a balance between guilt and pleasure. According to a Havas study, there are some deeply contradictory global issues that shoppers around the world are contending with. The study explores the current global tensions between love of shopping and ownership, and… Read More
As the last leg of Ramadan is underway, there are 10 days to go to submit entries for the Lantern Award by YouTube. The award that recognizes advertising campaigns during Ramadan and Eid Al Fitr returns for the third year. An algorithm will determine the… Read More
