MRM//McCann has mandated Hande Güler to lead all its creative operations in Dubai. MRM//McCann in the MENA region is part of MCN. Having spent her career in Istanbul, Berlin and Dubai, Ms Güler has a global perspective on the industry. She joins MRM//McCann from Accenture… Read More
Del Monte is opening its first café in Kuwait at Terminal 4 at Kuwait International Airport. The company states the step is in line with the company’s endeavor to offer healthier snacks and food on the go. With this move, that extends the Del Monte… Read More
Gulf Related has awarded a 10-year-contract for all advertising and promotional activities across the luxury retail and dining destination The Galleria Al Maryah Island to BackLite Media. Located in Abu Dhabi, The Galleria, brings together retail and lifestyle development competencies of Gulf Related, a joint… Read More
Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More
Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes digital and offline media as well as CX, CRM and e-retail across multiple international markets. “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global… Read More
Serviceplan Group Middle East has appointed Akhilesh Bagri as Executive Creative Director. Mr Bagri joins Serviceplan Group with 15 years of experience under his belt. During his career, he has worked at BBDO, JWT, Leo Burnett and FP7, and brings to Serviceplan Group Middle East… Read More
Interpublic Group has launched Kinesso, a company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools,… Read More
How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
Omnicom Media Group (OMG) MENA has kicked off the regional operation of its dynamic creative specialist agency Adylic. Adylic specializes in data-driven, personalized creative advertising and dynamic creative optimization (DCO). The Dubai operation, its seventh in the world, will play headquarter for the Middle East… Read More
Surkus, a multi-sided experiential marketing platform offering members access to paid events and offers in exchange for engagement, has made its debut in the Middle East and is now live in the UAE. This follows international rollout in markets including the US and Hong Kong… Read More
