Multicultural festival park, Global Village, has appointed Publicis Groupe as its integrated communications partner following a competitive review. Publicis agencies will be responsible for strategic planning, creative services, communications and public relations, managing social platforms, and securing advertising media for the Global Village. “Through our… Read More
du, from Emirates Integrated Telecommunications Company, is launching a new brand campaign called ‘Be more you’ that emphasizes the self-identification of its users and align with the more human, modern and digital ethos of the telco. Building on the foundational ‘Add life to life’, the… Read More
Cannes Lions has updated its jury guidelines, urging jury members reviewing entries submitted into the awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury… Read More
Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth. Creativity and innovation in the Middle East & North Africa (MENA) poll conducted by Bayt.com, shows that nine in 10 jobs nowadays require… Read More
Diversity in the workplace plays an integral role in driving business sustainability and improving its financial performance. Governments and businesses around the world and in the region have begun to take action, but there is more to be done. The Organisation for Economic Co-operation and… Read More
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. The development comes after a four-month competitive pitch, with over 10 agencies in the running. “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform… Read More
The earliest cave paintings depict powerful stories of survival. Storytelling has always been deeply interwoven into human relationships. Stories capture our attention and contain hidden meanings that stay with us long after the last page has been turned. For businesses looking to establish their place… Read More
Business decision makers consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for business to business (B2B) brands to connect with this business audience. This was highlighted in JCDecaux’ study ‘Airports: Open for Business’. The study… Read More
Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More
Should there be different toys for boys and girls? Is it wrong for a girl to play with a fighter jet? Is it alright for a boy to play with a doll? LEGO Middle East’s latest campaign ‘Imagination has no gender’ challenges perception of toys… Read More
