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Abu Dhabi Islamic Bank Awards Media Duties To Carat

Abu Dhabi Islamic Bank Awards Media Duties To Carat

3 months ago by Sana MahmudAdvertising

Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank serving more than 1 million customers through a wide distribution network across the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the United Kingdom. Key to the agency’s selection was its… Read More

Grey Doha Bags ‘Best Low Budget Campaign’ At CIPR Excellence Awards 2020

Grey Doha Bags ‘Best Low Budget Campaign’ At CIPR Excellence Awards 2020

7 months ago by AM News DeskAdvertising

Grey Doha stated as the winner for ‘Best Low Budget Campaign’ at the Chartered Institute of Public Relations (CIPR) UK Excellence Awards 2020. The win followed the unique execution of #ICarryHerName (#be7mol2esma) cultural campaign for Galler Chocolatier Lebanon. The winning campaign that was launched in… Read More

McCann, Leo Burnett, Impact BBDO Are Top Three MENA Agencies In One Show

McCann, Leo Burnett, Impact BBDO Are Top Three MENA Agencies In One Show

7 months ago by Sana MahmudAdvertising

Led by the awards performance of “ThisAbels” for IKEA, McCann Tel Aviv is the top agency in MENA in The One Show 2020 Global Creative Rankings, based on results from last week’s One Show 2020 awards. “Based on results of this year’s largest global awards… Read More

Home Centre Recognizes Single Moms On Father’s Day

Home Centre Recognizes Single Moms On Father’s Day

7 months ago by Zeba MahmudAdvertising

Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East (ME) and especially during the current crisis. Over 15% homes in the ME do not have a dad (Source: Gallup). Many single… Read More

Dubai Tourism Partners With Snapchat To Transport Travelers To Dubai

Dubai Tourism Partners With Snapchat To Transport Travelers To Dubai

7 months ago by Kiran KidwaiAdvertising

Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased. As part of… Read More

Future Trends In Middle Eastern Experiences

Future Trends In Middle Eastern Experiences

7 months ago by Ties HendriksAdvertising

We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More

Israel, Turkey & UAE Agencies Lead The One Show 2020

Israel, Turkey & UAE Agencies Lead The One Show 2020

7 months ago by Zeba MahmudAdvertising

Agencies in Israel, Turkey and UAE won 13 Pencils and 15 Merits at The One Show 2020, this year’s global awards for creative excellence in advertising and design, produced by The One Club for Creativity. Leading the way was McCann Tel Aviv with McCann Worldgroup… Read More

Unilever, STC Are The Top Marketer And Brand In MEA: Effies

Unilever, STC Are The Top Marketer And Brand In MEA: Effies

8 months ago by AM News DeskAdvertising

Effie Worldwide announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7/DXB and Banda were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency,… Read More

FP7/McCann, TBWA\RAAD Win In WARC’s Effective Content Strategy

FP7/McCann, TBWA\RAAD Win In WARC’s Effective Content Strategy

8 months ago by AM News DeskAdvertising

Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More

Fine Raises Awareness On Environmental Impact Of Disposable Masks

Fine Raises Awareness On Environmental Impact Of Disposable Masks

8 months ago by Asma WangdeAdvertising

It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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