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Global Search Ad Revenues Escalate In 2020

Global Search Ad Revenues Escalate In 2020

6 days ago by AM News DeskDigital

The year 2020 was a challenging year for the entire digital advertising industry, with even the largest players like Google witnessing significant revenue drops amid the COVID-19 crisis. However, as millions of consumers shifted from brick-and-mortar stores to web shops, the entire market bounced back… Read More

Majid Al Futtaim & Google Extend Their Support To Lebanon

Majid Al Futtaim & Google Extend Their Support To Lebanon

7 months ago by AM News DeskDigital

Majid Al Futtaim has launched an initiative in support of the people of Lebanon following the tragic explosion in Beirut on August 4, 2020. ‘Ya Beirut’ initiative underlines Majid Al Futtaim’s commitment to supporting the communities and markets in which it operates and being a… Read More

Impact BBDO, Google Eye New Guinness World Record In KSA

Impact BBDO, Google Eye New Guinness World Record In KSA

8 months ago by AM News DeskDigital

Impact BBDO partnered with YouTube to deliver a platform for the people of Saudi Arabia during the Holy month of Ramadan. The collaboration included six of the region’s biggest YouTube creators who invited their subscribers to an iftar that was live streamed on YouTube in… Read More

How Digital Marketing Transformation Can Help CPG Brands In MENA

How Digital Marketing Transformation Can Help CPG Brands In MENA

8 months ago by Google TeamContributors

Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt. How can CPG brands keep up… Read More

Google Celebrates World Refugee Day By Donating & Assisting Refugees Digitally

Google Celebrates World Refugee Day By Donating & Assisting Refugees Digitally

9 months ago by AM News DeskDigital

On World Refugee Day, Google renewed its commitment to work together with nonprofits and find more long term solutions. Google is supporting the UN Refugee Agency (UNHCR) with $550,000 Google.org and YouTube grants to provide refugees with necessary materials to endure the pandemic, digital skills… Read More

Orange Egypt Ranks 3rd In Cannes YouTube Ads Global Leaderboard

Orange Egypt Ranks 3rd In Cannes YouTube Ads Global Leaderboard

2 years ago by Zeba MahmudAdvertising

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The third ad ranked globally… Read More

Dubai Lynx Agency Scoreboard: How Top Rankers Performed

Dubai Lynx Agency Scoreboard: How Top Rankers Performed

2 years ago by Zeba MahmudAdvertising

The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More

DMS, Google Decode Programmatic For MENA Marketers

DMS, Google Decode Programmatic For MENA Marketers

2 years ago by AM News DeskAdvertising

Digital Media Services (DMS) and Google collaborated to further breakdown programmatic for marketers in the Middle East & North Africa (MENA) region. As a key programmatic player in MENA, DMS’ portfolio brings together inventory from Arabic and international broadcasters, publishers, video and audio platforms, all… Read More

Noon Is Among The Most-Searched On Google In Saudi Arabia

Noon Is Among The Most-Searched On Google In Saudi Arabia

2 years ago by AM News DeskDigital

Digital marketplace, noon, is the fifth most searched query on Google in Saudi Arabia during 2018. According to the search engine giant’s list of Top 10 searched queries in the kingdom, noon has surged to the top league. As per noon officials, it is also… Read More

Emirates, Almarai & Facebook Among MENA’s Most ‘Positive’ Brands

Emirates, Almarai & Facebook Among MENA’s Most ‘Positive’ Brands

3 years ago by AM News DeskMarketing

For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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