Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa (MEA) region. Leo Burnett will provide strategic support to Lenovo’s team, while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives.… Read More
Cannes Lions has 20 participants taking part in this year’s ‘See It Be It’ program, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More
Sharjah Commerce and Tourism Development Authority (SCTDA) has completed its advertising agency review and has awarded the business to Leo Burnett Dubai. The partnership will see Leo Burnett along with Optimedia develop multimedia campaigns to build awareness around the Sharjah brand. The development comes on… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
The third day at Cannes Lions International Festival of Creativity brought cheers to the Middle East & North Africa (MENA) region as it bagged a total of 16 Lions collectively in the PR, Glass, Outdoor, Print & Publishing and Promo & Activation categories. Some of… Read More
The Regional Executive Creative Director of Leo Burnett Beirut, Malek Ghorayeb, is representing the Middle East & North Africa (MENA) region as a Juror in the Direct Lions category at Cannes Lions. In addition to his expectations and advice for the region in this interview… Read More
To further develop a digital first approach across its roster of creative agencies, Publicis Communications MEA has joined forces with Google. The partnership aims at helping Publicis Communications MEA creative agencies adopt, develop and apply a digital-first approach and power integrated thinking, resulting in campaigns that… Read More
Omar Tom, Strategic Planner at Leo Burnett Dubai, Elie Raad, Branded Content Manager at AMS and Levent Donertas, Digital Account Executive at TBWA\RAAD are the three lucky winners of IAA’s 2017 #IAATICKETTOCANNESLIONS competition. The winners were selected based on their originality, creativity, passion and personal… Read More
