Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over… Read More
Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. Tapping into the… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More
As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More
Snap Inc. has got aggressive in the Middle East and North Africa (MENA) region. With new senior hands on board, the social media company is now working towards creating more options for Snapchatters and also for advertisers in the region. Earlier this year, Snap opened… Read More
Industry execs globally have been speaking about how Snap Inc will be a threat to Facebook that owns platforms such as WhatsApp and Messenger. WhatsApp’s simple nature gives it an edge over competitors when it comes to usage frequency. On a global scale eight in… Read More
Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap Inc, the umbrella brand that owns Snapchat, has become the next company to bet big on smart glasses. Spectacles, that had marked the formation… Read More
