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Snapchat

Mumzworld & Snapchat’s ‘Mobile-First’ Partnership

Mumzworld & Snapchat’s ‘Mobile-First’ Partnership

1 week ago by AM News DeskDigital

Mumzworld has partnered with Snapchat to reach and acquire a new, mobile savvy audience at scale. In 2020, Mumzworld were aiming to grow their audience on mobile, as mothers are always ‘on-the-go’, and Mumzworld wanted to enhance the shopping experience for their core demographic. Mumzworld… Read More

Dior, Snapchat Launch AR Lens In UAE

Dior, Snapchat Launch AR Lens In UAE

2 months ago by AM News DeskDigital

Snapchat in collaboration with Dior launched an exclusive augmented reality (AR) lens for the biggest sneaker fans. Snapchatters in the United Arab Emirates will be able to try on six new pairs of the B27, Dior’s newest sneaker, through the power of AR. Dior says… Read More

Dubai Tourism Partners With Snapchat To Transport Travelers To Dubai

Dubai Tourism Partners With Snapchat To Transport Travelers To Dubai

7 months ago by Kiran KidwaiAdvertising

Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased. As part of… Read More

Snapchat Introduces Dynamic Ads Serving Ecommerce Momentum & Advertisers

Snapchat Introduces Dynamic Ads Serving Ecommerce Momentum & Advertisers

7 months ago by Zeba MahmudDigital

Snapchat launches Dynamic Ads making it easier for brands to drive their ecommerce business on Snapchat. The Covid-19 lockdown has meant that many businesses have quickly expanded their ecommerce efforts in response to consumer demand. “Snap did it again! Not only was Snapchat agile, launching… Read More

Etihad, Snapchat Bring Manchester City’s Blue Moon To Life

Etihad, Snapchat Bring Manchester City’s Blue Moon To Life

1 year ago by Asma WangdeDigital

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) season, Etihad Airways — the official shirt and stadium sponsor of Manchester City — seized the opportunity to create a fan experience and drive engagement using the power of augmented reality… Read More

Sybo Games’ Subway Surfers Now On Snap Games

Sybo Games’ Subway Surfers Now On Snap Games

1 year ago by Kiran KidwaiDigital

Sybo Games has launched Subway Surfers Airtime, the first franchise extension of the endless runner mobile game, on Snap Games, Snapchat’s real-time multiplayer gaming platform. Designed exclusively for Snap Games, Subway Surfers Airtime is a side-scrolling multiplayer racing game that lets up to 10 players… Read More

Snapchat Continues To Add To ‘3D’ With Camera Mode

Snapchat Continues To Add To ‘3D’ With Camera Mode

1 year ago by Asma WangdeDigital

Snap Inc. has launched the 3D Camera Mode on Snapchat. The platform explains the new feature will allow Snapchatters to create Snaps that change in perspective depending on how users view them on their phones. “With the introduction of depth and interaction, Snaps can capture… Read More

Zebanomics: 2018 — The Year Of Accountability & Transformation

Zebanomics: 2018 — The Year Of Accountability & Transformation

2 years ago by Zeba MahmudAdvertising

It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More

Rewind 2018: 20 Most Read Stories Of The Year

Rewind 2018: 20 Most Read Stories Of The Year

2 years ago by AM News DeskTop News

Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More

Snapchat Bolsters Local Content; Forms New Collaborations

Snapchat Bolsters Local Content; Forms New Collaborations

2 years ago by AM News DeskDigital

Snap is expanding content from Middle Eastern brands on Snapchat. Strengthening its Discover page, over 30 series from more than 20 Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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