It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
Snap is expanding content from Middle Eastern brands on Snapchat. Strengthening its Discover page, over 30 series from more than 20 Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi… Read More
Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More
Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More
Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over… Read More
Technology platforms tend to dominate most studies around brands — from most valuable to most intimate. MBLM recently conducted a study on brands based on emotions. While tech and auto brands performed well in the study, it would appear that for the second year in… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. Tapping into the… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
