Memac Ogilvy and GEMS Education have partnered for a second year on International Women’s Day to release a campaign addressing the pressing issue of negative self-talk among young girls. Filmed at the education leader’s GEMS World Academy — Dubai and featuring students from the school,… Read More
PRovoke Media’s fourth Middle East Summit to take place virtually on March 3, 2021 focusing on the theme of Reset The Summit’s keynote session, a ‘manifesto for PR change’ says to feature GE Global chief communications officer Rania Rostom, Asda’a BCW president, Sunil John and… Read More
Edmond Moutran, also renowned as the man who created many ‘firsts’ has passed away at the age of 77. In 1984, he began his own agency, Middle East Marketing and Communications (MEMAC). Mr Moutran was said to be the first Lebanese advertising professional to work… Read More
The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More
The Dubai Lynx International Festival of Creativity has named one set of work that has made the first cut to win at the festival this year. On day one of the festival, Dubai Lynx has announced the shortlists for the categories of Brand Experience &… Read More
A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More
Social media users scroll through an average of 90 meters of content per day, which fast food company KFC believes works up an appetite. With this in mind, it has launched KFC Scroll Thru, a drive thru for the thumb. The interactive social experience allows… Read More
Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More
Memac Ogilvy has appointed Philippe Berthelot as the agency’s new Managing Director for the UAE. Mr Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The appointment follows Patou Nuytemans taking charge as MENA CEO in September 2017 for the agency. Ms Nuytemans led… Read More
“I am here to make sure we are the best digital agency in the region, it’s as simple as that”: Nonchalant, yet profound are the words from Patou Nuytemans, who is now eight months into her role as Chief Executive Officer of Memac Ogilvy in… Read More
