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Memac Ogilvy

PRovoke Media’s Summit To Take Place On Mar 3

PRovoke Media’s Summit To Take Place On Mar 3

1 week ago by AM News DeskDigital

PRovoke Media’s fourth Middle East Summit to take place virtually on March 3, 2021 focusing on the theme of Reset The Summit’s keynote session, a ‘manifesto for PR change’ says to feature GE Global chief communications officer Rania Rostom, Asda’a BCW president, Sunil John and… Read More

Ad Veteran Edmond Moutran Passes Away

Ad Veteran Edmond Moutran Passes Away

2 weeks ago by Zeba MahmudDigital

Edmond Moutran, also renowned as the man who created many ‘firsts’ has passed away at the age of 77. In 1984, he began his own agency, Middle East Marketing and Communications (MEMAC). Mr Moutran was said to be the first Lebanese advertising professional to work… Read More

Dubai Lynx Agency Scoreboard: How Top Rankers Performed

Dubai Lynx Agency Scoreboard: How Top Rankers Performed

2 years ago by Zeba MahmudAdvertising

The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More

Dubai Lynx Reveals First Set of Shortlists

Dubai Lynx Reveals First Set of Shortlists

2 years ago by AM News DeskAdvertising

The Dubai Lynx International Festival of Creativity has named one set of work that has made the first cut to win at the festival this year. On day one of the festival, Dubai Lynx has announced the shortlists for the categories of Brand Experience &… Read More

53 Entries Make It To Media Lynx Shortlist

53 Entries Make It To Media Lynx Shortlist

2 years ago by Zeba MahmudAdvertising

A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More

KFC’s ‘Digital’ Branch – Not Drive But Scroll Thru

KFC’s ‘Digital’ Branch – Not Drive But Scroll Thru

2 years ago by AM News DeskAdvertising

Social media users scroll through an average of 90 meters of content per day, which fast food company KFC believes works up an appetite. With this in mind, it has launched KFC Scroll Thru, a drive thru for the thumb. The interactive social experience allows… Read More

Starcom Middle East Wins Expo 2020 Dubai Media Mandate

Starcom Middle East Wins Expo 2020 Dubai Media Mandate

2 years ago by Zeba MahmudAdvertising

Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More

Memac Ogilvy Names Philippe Berthelot As UAE MD

Memac Ogilvy Names Philippe Berthelot As UAE MD

2 years ago by AM News DeskAdvertising

Memac Ogilvy has appointed Philippe Berthelot as the agency’s new Managing Director for the UAE. Mr Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The appointment follows Patou Nuytemans taking charge as MENA CEO in September 2017 for the agency. Ms Nuytemans led… Read More

What Ogilvy’s ‘Next Chapter’ Means For Middle East Ad Land

What Ogilvy’s ‘Next Chapter’ Means For Middle East Ad Land

3 years ago by Zeba MahmudAdvertising

“I am here to make sure we are the best digital agency in the region, it’s as simple as that”: Nonchalant, yet profound are the words from Patou Nuytemans, who is now eight months into her role as Chief Executive Officer of Memac Ogilvy in… Read More

MENA Agencies Bring Home 11 D&AD Pencils

MENA Agencies Bring Home 11 D&AD Pencils

3 years ago by Sana MahmudAdvertising

Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards. Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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