Ithra Dubai continues to host the lively community event at the recently launched Sherina Plaza at the Deira Enrichment Project. Launched on the December 19, 2020 the Deira Enrichment Festival aims to bring the community together and breathe life in the area with a series of family friendly activations.
The festival, which will conclude on January 23, 2021 is said to be open between 4 and 10 pm on Thursdays and between 2 and 10 pm on Fridays and Saturdays.
A range of entertainment options for the entire family are claimed to be available such as outdoor cinema where parents and children can enjoy a movie and various games such as a giant Jenga and a giant chess game. The festival welcomes children every weekend, where they are assured enjoying practicing their acrobatic moves on the bouncy castle, playing hands free motion activities and savoring their favorite treats from popcorn, cotton candy and sweet corn, to slush and juices.
Health and safety are kept as top priority, assures the Deira Enrichment Festival. An onsite supervisor is assigned for each activity to monitor and ensure that all precautionary measures are being observed by festival goers, including social distancing, in line with the requirements of the Ministry of Health and Prevention and the Dubai Municipality.
“Deira Enrichment Project aspires to enrich the area, not only through developing state-of-the-art commercial and residential spaces, but also through promoting inclusive communities and a sense of neighborhood ties and living. With the launch of Sherina Plaza last September to great acclaim, we see this kind of event as an opportunity to liven up the community and make the area coveted and enjoyable. A series of similar community activation events are being planned for 2021,” stated Lachlan Gyde, Executive Director, Asset Management at Ithra Dubai.
From waterfront apartments overlooking the Creek to an extension of the Deira Souk, DEP says to transform the residential, commercial and retail experiences in Dubai’s original trading hub, opening it up and introducing high quality, affordable urban living for new and existing commercial and residential tenants, as well as high quality office, retail and F&B units. The development will rejuvenate the historic trade hub by offering optimized urban planning while preserving the distinctive character of the area and will add a sense of softness with lots of greenery, rooftop experiences and neighborhood parks.
