APCO Worldwide stated reinforcement of its leadership team in the MENA region with the appointment of two senior leaders to new roles specified Brad Staples, chief executive officer of APCO Worldwide.
Imad Lahad, head of APCO’s AI Comms Lab and one of the leaders of the global Digital practice will take the role of managing director of APCO’s Dubai office and Faten AlMasri, a government services expert with over 20 years’ experience in strategic communications and business development, has been named as deputy managing director of APCO’s Riyadh office.
“Imad and Faten are leaders who embody the best of APCO’s values and enterprising spirit. Their knowledge and expertise have been invaluable to our global team in recent years and we’re delighted to expand their roles to the regional leadership level,” said Mr Staples.
Mr Lahad, a seven year APCO veteran, is also a member of the firm’s Global Leadership Team. In his roles as head of APCO’s AI Comms Lab and one of the leaders of the global Digital practice, he works with clients to develop innovative approaches to protect and promote their brands by harnessing AI technologies and digital tools. For more than 20 years, he has been empowering clients with digital transformation and change management strategies to identify new opportunities to grow their products and services.
“2020 has been a challenging year for companies around the world and across the MENA region,” said Mamoon Sbeih, president of APCO in the MENA region adding, “Imad and Faten’s deep expertise, especially in the areas of digital transformation and public affairs, will continue to benefit our clients. We are thrilled to welcome them to these new roles.”
“I’ve been fortunate to work with APCO’s bold and dynamic team in Dubai over the years, and it’s an honor to take on the role of managing director. This is an exciting time to be at APCO. Our clients are demanding more than ever and we’re rising to that challenge in new ways every day. I look forward to the seeing our talented team continue to innovate and experiment to deliver value and impact to our clients at the highest levels,” expressed Mr Lahad.
Mr AlMasri, had joined APCO in 2015, will be supporting Liam D. Clarke, managing director of APCO’s Riyadh office, to continue growing the company’s presence and capabilities in The Kingdom of Saudi Arabia, while continuing to lead APCO’s Institutional Design practice.
“It’s a real honor to join the leadership team of the Riyadh office and work with Liam to continue growing our portfolio and presence in this critical and exciting region. We have an impressive team here that has a track record of delivering for our clients and I look forward to taking this momentum forward,” added Mr AlMasri.
