Assiduus Global has entered the Middle Eastern market to scale their privately owned brands and other partner consumer brands in the Nutraceutical, Health & Beauty, Home & Kitchen and Fashion verticals across ecommerce marketplaces such as Amazon & Noon. This move makes Assiduus’ international presence all the more dynamic after having secured US, Canada, India & Singapore markets.
The Middle East is the global hub of innovation and investment, with an estimated $8.3 billion in sales, which is projected to grow to $48 billion by 2022, the Middle East presents a massive untapped opportunity for ecommerce retailers as well as traditional players who want to establish an online presence.
Assiduus’ venture into the Middle East is also accentuated by the fact that India and UAE have good bilateral relations with India being one of UAE’s biggest trading partners, while UAE is India’s third largest trading partner. The UAE is currently the most advanced ecommerce market in the Middle East and North Africa, revealing an estimated annual growth of 23% between 2018 and 2022.
Somdutta Singh, Founder & Managing Director noted, “This step will mark the next phase of growth for Assiduus. We are thrilled to be expanding our footprint into the wonderfully vibrant Middle East. We have ambitious growth plans for Assiduus and look forward to a 5X growth over the next few years. I truly believe that this expansion is a significant organizational imperative for Assiduus’ next phase of growth that will further propel our growth strategy. This venture represents the strategic expansion of the Assiduus brand in the Middle East as we have sensed massive opportunities arising from the economic development in the region. Assiduus will continue to explore new markets.”
