The marketing industry is still reeling from the incendiary comments made by Saatchi’s ex-chairman, Kevin Roberts. There has been a lot of rhetoric exchanged. Some have asked if Roberts’ resignation was an ‘overreaction’. Others say setting quotas for women leadership is a form of positive… Read More
As someone who has gone through his fair share of ups and downs, I know the secret to a successful life isn’t often taught at schools or universities. There really isn’t one fool-proof formula. Rather, it is more of a sense you develop; knowing when… Read More
Congratulations on your new post! After reading your article ‘A Quantum of Happiness’, it’s clear you have profound understanding of the concept of happiness… it’s also evident you have a huge task ahead of you. That’s not to say the UAE hasn’t fared well in… Read More
Say what you will about Kim Kardashian and her controversial beginnings, there’s no denying she has an unshakable and well established personal brand. With over 55 million Instagram followers, Kim’s personal brand (worth more than USD 52 million according to Forbes) helped her build an… Read More
Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring… Read More
Here’s a question: as a leader do you need to know what’s happening in your employees’ personal lives? Do you need to know if someone is getting a divorce or planning to buy a house? Of course! Only when you know what your employees are… Read More
“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because… Read More
I was 10-years-old when the civil war in Lebanon broke out. The years that followed were some of the darkest I’ve witnessed. From corpses dragged around the streets by pick-up trucks to the startling sound of bombs dropping, I saw and heard things no child… Read More
The rule of thumb for marketing for any brand in the Middle East used to be: Ramadan, Ramadan, Ramadan. Why? During the Holy Month people work less, shop more and definitely watch a lot more television. Brands tap into this dramatic lifestyle change by getting… Read More
