Cicero & Bernay Public Relations (C&B) has expanded to Saudi Arabia with its new partnership with Saudi-based public relations and social media agency Y&D Communications (Y&D), based in Jeddah, KSA. The collaboration will see C&B enhance its capabilities in the communications industry across the MENA region.
The collaboration between Y&D and Cicero & Bernay Public Relations will harness their combined capabilities expertise including strategic planning capabilities, public relations services and technical proficiency within the region, whilst also benefiting from their mutual insights and tactical abilities through their joint cooperation.
“This partnership agreement is part of our long-term strategy of building a communications network spanning across the region. Public Relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are confident that our affiliation with Y&D will provide even more expertise and geographical reach for our clients,” shared Ahmad Itani, COO, Cicero & Bernay.
Both Cicero & Bernay and Y&D have recently undergone client portfolio expansion. COO of Y&D Communications, Younus Inayat, said, “We are confident that our alliance with C&B will prove to be a highly valuable and complementary collaboration for both companies. Our agency has a long-established reputation and significant presence within the Kingdom of Saudi Arabia’s modern communications landscape, and this new cooperation with C&B will ensure we are extremely well placed to take advantage of the sterling growth the public relations industry is seeing across the region.”
C&B is part of Publinet Group, a marketing communications network, while Y&D is one of the communications agencies in the Kingdom of Saudi Arabia.
