Cicero & Bernay Public Relations (C&B) has expanded its network into the Indian subcontinent through a strategic affiliation with Delhi-based Media Mantra. C&B’s network encompasses 14 MENA region markets.
“The UAE is the top destination globally for Indian expats, who make up by far the largest and fastest-growing expatriate group in the region. This makes the Indian market vitally important for our clients to address and engage. Our new agreement with Media Mantra will allow us to gain valuable insights into this market both in the UAE and in India, allowing our clients to target audiences more effectively both at home and abroad. We are delighted to be expanding beyond the MENA region and into India, which is a new milestone in our endeavor to build a global network of communication experts,” said Maysa-Jana Atoui, Director of Business Development at C&B.
Media Mantra was established in 2012. It client portfolio in India include the likes of Su-Kam, Medidaili, StoreHippo, Easyday and Mytaxiindia.com.
“We are proud to be part of C&B’s growing network, which gathers together some of the world’s leading communication experts to enhance market-specific expertise, collaboration and innovation in our increasingly globalized industry. We are excited to have the opportunity to work alongside C&B to tap into the UAE market, where Indians are a large and dynamic audience, and we look forward to developing new approaches to leveraging this opportunity together,” added Udit Pathak, Founder and Director of Media Mantra.
C&B’s agreement with Media Mantra includes the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the Indian market. The two companies will also collaboratively exchange best practices to further professional development.
C&B’s MENA region network currently extends to Algeria, Bahrain, Iraq, Jordan, KSA, Kuwait, Lebanon, Oman, Palestine, Sudan, Tunisia, Turkey, the UAE and Yemen. By the end of 2017, C&B will have offices in 18 markets. It is part of The Publicity Network (Publinet), a marketing communication group that includes specialized entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.
