CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world.
Tapping into the largest global newsgathering operation, reporting from CNN’s own anchors, correspondents and reporters will publish on Snapchat throughout each day and time zone, with rolling updates as news breaks. Each Show will feature five or more stories from CNN’s team around the world, further cementing CNN as a key source of breaking news for Snapchatters.
“We are introducing our brilliant cast of world class anchors and reporters to a young audience in a smart, accessible way with ‘The Update. In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we’re serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video,” said Samantha Barry, Executive Producer for Social and Emerging Media, CNN.
“Since launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage, and CNN has played an important part in that from the beginning. It’s more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we’re excited to watch CNN deliver that to them through The Update,” said Sean Mills, Senior Director of Content Programming, Snapchat.
‘The Update’ will serve as the home of CNN content on Snapchat’s Discover platform. Reporting will be hand curated by editorial and design teams and programmed in the same tappable, swipeable, vertical video format.
On Discover, Snapchatters can see news from Shows, including Good Luck America and NBC’s Stay Tuned; Publisher Stories produced by The New York Times, the Washington Post, the Economist, the Wall Street Journal, Buzzfeed, NowThis News, and VICE; and daily ‘Our Stories’ covering major political and breaking news, produced by Snap’s in-house news team of editors and producers.