Elan Media, Qatar’s out-of-home advertising (OOH) player has launched Elan Live, the first digital control center of its kind in Qatar. Elan Live is a control suite, from which Elan Media will control the content delivery to all 242 digital screens operating in Mall of Qatar, Doha Festival City, and Ezdan Mall.
The Launch of Elan Live reflects Elan Group’s commitment to innovation, bringing new communication solutions that will increase engagement between brands and audiences. Elan Live opens up a multitude of special executions for brands who want to reach their audience in the most creative and synchronized fashion delivering tailor made solutions in a manner not seen before in Qatar. It will allow advertisers the flexibility to run time of day, day of week, and geolocated campaigns across all three malls simultaneously, individually or customized to an advertisers’ specific requirements. Advertising can be programmed to run on one screen once or all of the screens all of the time.
With three large screens including two digital MUPIs similar to those available in the malls, Elan Live also provides advertisers with the opportunity to watch a real-time preview of their campaigns before they go live, giving them full control over their communication.
Commenting on the launch of Elan Live, Jamie Ball, COO at Elan Media said, “We are proud that the Mall of Qatar, Doha Festival City and Ezdan Mall has chosen us to be their exclusive media partners, the launch of Elan Live is another show of our commitment to deliver the best advertising experience to our audiences, our clients and our partners. Our digital OOH networks offer brands a new and engaging way to target their customers, and it is Elan Live that will enable us to do just that. Elan Live will create a new dynamic and ensure that advertising on the Elan Digital OOH networks will work harder and smarter for brands, enabling them to deliver exactly the right marketing message to the right people at the right time.”
Elan Media is part of Elan Group, a diversified and fully integrated group in the Middle East operating across media, entertainment, events and city beautification.
