Through a recently announced collaboration with The Walt Disney Company, Fresh Del Monte will be giving some of its produce a fresh look. From fruit to fresh juice, the new product packaging will now feature popular characters from the wonderful world of Disney.
The collaboration marks Fresh Del Monte’s latest effort to encourage healthy eating across the MENA region. The tie-up will also allow consumers to enjoy Disney’s treasured characters in a new way, with Disney Princesses and Marvel’s Spider-Man making healthy food more fun.
“The new collaboration falls in line with Fresh Del Monte’s commitment to serving its most meaningful cause: to produce and market healthy and nutritious products that appeal to consumers and encourage families to adopt healthy eating habits by increasing their consumption of fruits and vegetables,” commented Ms. Racha El Aawar, Fresh Del Monte’s Regional Marketing Director for the Middle East and North African region. “As part of the agreement, we will carry out a launch campaign, supported by marketing activities across the region, to expand awareness of our healthy, great tasting products, which feature popular Disney and Marvel characters that kids know and love, given that the Walt Disney Company shares our commitment to promoting healthy lifestyles.”
Fresh Del Monte continues to explore new ways of making healthy eating an enjoyable experience for
consumers across MENA. The new Disney-inspired line will be available in Saudi Arabia, Kuwait, Qatar,
Oman, Egypt, and the UAE soon.
