Adimo has partnered with Dubai based media agency FutureTech to deliver shoppable media campaigns to clients across MENA & South Africa.
“FutureTech will use Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. With eCommerce in the region growing by 300% during the pandemic, the company feels that now is the perfect time to embrace shoppable media”, the company stated.
The partnership has also sparked a multitude of new retailer integrations in the region, including Carrefour, Lulu, Noon in Middle, East & Takealot, Checkers and Pick N pay (South Africa). This takes the number of markets reached by Adimo technology to over thirty.
Since the launch of the partnership in April, FutureTech has launched shoppable campaigns for 5 brands with more in the pipeline.