Mediabrands MENAT stated the appointment of Bassem Massoud as CEO for Initiative across the Middle East, North Africa and Turkey.
Mr Massoud is currently the CEO of media agency Magna Global and will continue in this role, in addition to his new role as CEO for Initiative.
This appointment comes as a natural progression, owing to his success leading Magna to the ‘Top 3’ position on RECMA’s qualitative index, achieving the coveted title of Most effective media agency network 2020 on the Effie index, and for evolving Magna to a leading performance marketing agency.
“I couldn’t be more excited to work closely with Bassem and the entire team, to continue on the journey of transformation and continuing to establish Initiative as a powerhouse to drive client business growth,” expressed Shadi Kandil, CEO Mediabrands MENAT.
Mr Massoud commented, “Initiative is a dynamic brand with a progressive product and a team of hardworking talented individuals. I’m very excited about leading the next chapter of the agency’s development, forging stronger partnerships with our clients and further contributing towards their success and growth.”
