Initiative MENA is coming up with its forum titled Stand Out Content, which will analyse the vital elements that make up effective and entertaining content, including script-writing, direction, production, generating entertaining content for viewers and the results for creators.
“People’s content palette is evolving rapidly, with the pace of change driven mainly by technology. It all adds up to creators needing to change the way they form content and producers needing to adopt new techniques and invest in platforms that fit the viewers’ preferences. It also means that platform owners need to find new distribution channels or shape up to meet both viewers’ needs and the growing pressure from advertisers for better results,” said Faysal Zok, Managing Director, Initiative KSA.
Taking place at Madinat Theatre, Dubai, Stand Out Content will host a number of key speakers on the subject of content creation, with international experts attending alongside senior industry figures from the MENA region.
A key component of Stand Out Content will be three panel discussions, with the first aimed at uncovering how content is instigated, what inspires creators and what dictates the content creation process. The second session will discuss the critical elements that producers look at when evaluating which content to develop and how they sell it to platform owners, while the third session will be given over to the role of platform owners in spreading content, scheduling and placement and how advertising can help.
