Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More
Initiative MENA has appointed Ghayath Sioufi as its new Regional Business Director. Mr Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for… Read More
At the 10th annual Internationalist Awards for Innovation in Media, Initiative MENA has come home with three awards. The agency won one Silver and two Bronze awards. The first win was for its work on ‘Infiniti – Gone in 6 days’ earning Initiative MENA its… Read More
A team of two young professionals from Initiative MENA has won the Gold Award in the Young Lynx Media Competition on March 12, on the second two of the ongoing Dubai Lynx International Festival of Creativity 2018. The winning team included Myriam Farah, Social Outreach… Read More
Sohar Port and Freezone, the deep-sea port and freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year… Read More
Pinar, a Turkish food company, has appointed Initiative MENA as its media agency of record. Pinar brands are available in a variety of product groups including dairy, meat and drinking water. Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry… Read More
Initiative MENA has taken on board Wadih Shamma as its news Regional Investment Director. In this role, Mr Shamma will lead Initiative MENA’s trading across the region. His mandate will include setting and developing a comprehensive trading strategy for Initiative’s business, as well as creating… Read More
It is that time of the year, when marketers from all across the globe gear up to put their best foot forward to entice the 1.57 billion Muslims. Often dubbed the super bowl of the region, Ramadan presents a once-a-year opportunity for brands to leave… Read More
DarkMatter, an international cyber security firm based in the UAE, has appointed Initiative MENA to handle its media planning and buying business. DarkMatter offers integrated cyber security products, services and solutions to customers with sophisticated requirements. “Cyber security is a top priority for governments and businesses… Read More
For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More
