Emirates NBD customers can now chat through WhatsApp as the bank introduces customized services via the WhatsApp Business Solution, said to be among a first in the region. Adding to its suite of digital capabilities, Emirates NBD Chat Banking via WhatsApp, supported by Infobip, is… Read More
Forbes Middle East’s debut UAE 100 ranking has recognized the country’s top companies that have contributed in transforming the UAE into a thriving and successful business hub. The business magazine ranked the 50 biggest companies listed on the country’s stock exchanges and 50 private companies… Read More
As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of Dubai Sports Council, has issued a challenge to all residents and visitors, government organizations, businesses and schools across Dubai to join the 2018 Dubai Fitness Challenge (DFC), the flagship… Read More
My seven year old nephew recently invited his friends over to his birthday party. The plan was to dance and make merry, typical stuff that kids that age are supposed to do! There is nothing unusual about dancing to your favorite music, isn’t there? However,… Read More
Emirates NBD appoints digital agency Omnia as brand consultant. Having worked with Emirates NBD since 2016 on several projects, Omnia will now be responsible for ongoing strategic counsel and consultancy related to the financial institution’s brand, as well as ongoing brand stewardship and design. “The… Read More
The UAE is home to six of the region’s top 10 brands and 43 percent of the total brand value in the Brand Finance Middle East 50 league table, more than any other country. According to the latest report by Brand Finance, Etisalat (up 40%… Read More
Campaigns for Puck and Emirates NBD join Audi, Deutsche Telekom, eBay, Guinness, Microsoft, Pantene and Reebok in the 19 campaigns from around the world that have been shortlisted for the Warc Awards’ Effective Use of Brand Purpose category. Two entries from the Middle East &… Read More
Emirates NBD has expanded operations in the Kingdom of Saudi Arabia (KSA). The bank inaugurated its first branch in Jeddah and plans to open a branch in Khobar soon, followed by another branch in Riyadh. This would make KSA Emirates NBD’s largest branch network outside… Read More
Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More
