TBWA\RAAD Dubai has appointed Paulo Areas to the role of Executive Creative Director, overseeing the creative duties of the agency across all brands and clients, effective immediately. Paulo joins from UK-based innovative agency ForeverBeta where he held the title of Chief Creative Officer. Prior to… Read More
Prism Digital won the digital mandate for Museum of Illusions, Dubai which is one of the most popular tourist attractions in Al Seef by Meraas. This business was won after a Pan Arab Multi-agency pitch conducted earlier this year. “We have selected Prism after a… Read More
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country. This year,… Read More
Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency. “We are excited by Mindshare’s appointment as our media… Read More
After a stint of six months, Steven Taylor has left his role as the Chief Marketing Officer at Emaar Group. Mr Taylor had joined the real estate conglomerate in March 2017 and he served the company till August 2017. He has been now appointed as… Read More
Music streaming company in the MENA region, Anghami, is going to hold a digital ‘Audio Day’ conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS). Over 250 regional leaders from the media industry will convene in Dubai… Read More
Following the global announcement of AccorHotels appointing iProspect as the Global Media Agency of Record to drive their off and online media buying and performance strategies globally, iProspect Dubai, which is considered the regional hub for Middle East, will be handling the media duties for… Read More
Y&R’s Dubai office has been busy executing Dubai Font’s #Expressyou campaign. In September2016, Y&R Dubai was appointed by the General Secretariat Executive Council of Dubai, winning a competitive multi-stage business pitch, by The Executive Council of Dubai to launch one of its unique projects for… Read More
The Middle East Film and Comic Con (MEFCC) opened its doors at the Dubai World Trade Centre with Director General of the Government of Dubai Media Office (GDMO), Her Excellency Mona Al Marri, officially kicking off the event. The forum was inaugurated in the presence… Read More
