The Institute of Practitioners in Advertising is launching IPA Foundation Certificate, a advertising and communication industry’s qualification, across the MENA region. The launch is being supported by a press campaign from Dubai’s Impact BBDO.
The IPA’s Foundation Certificate is a qualification that arms delegates with less than two years experience with the knowledge to perform their roles with confidence and expertise. The content has been tailored specifically for the MENA region and will culminate with a formal exam taking place on the 12th November in Dubai.
The qualification is an opportunity for delegates to see the bigger picture, giving them an understanding of how their job fits into the brand communications and to learn about other fields in advertising and highlights the importance of integration with other departments, agencies and clients. The qualification involves approximately 30 hours of online learning with a three-hour exam.
“As Dubai and the wider MENA advertising industry continue to grow as one of the leading global advertising hubs, there is an increasing need to attract and retain the best talent and ensure that they are armed with the skills to deliver stronger client relationships, better work and more profitable businesses. Through our research in the UK we have proof that investing in IPA qualifications helps agencies grow faster, have greater levels of income growth, have higher staff and client retention rates, and see substantial revenue increases than their counterparts,” shared Michael Burns, Head of Export, IPA.
