The World Branding Awards, now in its 12th edition claims to see over 400 brands from more than 45 countries named ‘Brand of the Year’ in the 2020-2021 World Branding Awards, nominated by over 250,000 consumers across the globe.
Amongst the top tier brands listed as Global Tier winners are Beijing Tong Ren Tang, CoCo, Faber Castell, Fender, Heinz, IKEA, LEGO, Lurpak, McCain, Netflix, PILOT, Spotify, Yakult and Yamaha amongst others.
Regional Tier winners include Anchor (New Zealand), Cotton On (Australia), Elkjøp (Norway), LuLu (United Arab Emirates), Isetan and Uniqlo (Japan), amongst others.
National Tier winners from Kuwait include Al Salam International Hospital (Healthcare – Hospitals), Aqua Gulf (Water) and Gulf Insurance Group GIG (Insurance), amongst others.
National Tier winners from Saudi Arabia include, Almarai (Dairy Products, Milk), Nahdi (Healthcare – Pharmacies), Rubaiyat (Luxury Retailer) and Suntop (Beverages, Juices), amongst many others.
Winners are said to be uniquely judged through three streams: brand valuation, consumer market research and public online voting. Seventy percent of the scoring process comes from consumer votes.
“This is a celebration of the best marketers from across the globe. The Awards are an acknowledgment of the tireless effort of the teams that build and maintain their brand presence in an ever changing market,” said Richard Rowles, Chairman of the World Branding Forum.
The voting and nomination had taken place amidst the global COVID-19 pandemic whilst many countries were faced with restriction measures that had greatly disrupted the economic landscape. The Awards celebrates the innovative and creative ways these successful brands have managed to remain distinct and relevant to their consumers over the past year, explains the agency.
Danny Pek, Chief Executive of the World Branding Forum said, “To be a winner at the Awards, a brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world.”
