MediaMath, a programmatic company for marketers, has been recognized by Gartner, Inc. in the ‘Magic Quadrant for Digital Marketing Hubs’. Even though Gartner does not endorse any company depicted in its research publications, and does not advise selecting any company on the basis of highest ratings, technology users refer to the recognition frequently as a benchmark of efficiency.
“We believe Gartner’s assessment is a major acknowledgment of the robust platform and service offerings we have been building over the last decade. Our clients are sophisticated marketers who are increasingly connecting with their best customers and prospects across all touch points, at scale, through a combination of data and machine learning to drive business outcomes. We continue to evolve and innovate in service of these marketers and the agencies with whom they partner,” said Joanna O’Connell, CMO of MediaMath.
The Magic Quadrant is a market research report prepared by Gartner analysts that evaluates companies in different industries to provide an overview of a market and its trajectory and maturity. Providers are assessed on their ability to execute and for completeness of vision. The quadrants include ‘Challengers’, ‘Leaders’, ‘Niche Players’ and ‘Visionaries’.
