Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the marketing world.
“Saudi is one of the most digitally engaged nations worldwide. Across the region, internet usage is growing at a phenomenal rate driven by higher mobile penetration, a tech savvy youth population and strong broadband infrastructure. In this era of digital transformations, marketers are faced with the challenge of engaging online audience with their brands. Being successful in this digital age requires brands to monitor consumers’ conversations and to connect with them by analyzing and extracting relevant insights which will be the basis for creating effective, more targeted marketing campaigns. With the help of Meltwater tools, marketers can not only listen and evaluate what is being said about their brand but also keep an eye on their competitors and be on top of market trends and developments,” said Farah Souhail, Digital Marketing Consultant, Meltwater MENA.
