In celebration of the 44th UAE National Day, du has launched a new TVC named #UAEisHome. The video shows the various UAE community segments living in the country to showcase why UAE is a home for all its residents.
The video attempts at spreading the message of unity, togetherness, and harmonious community feeling that every UAE resident experiences.
The video has seven blue doors at prominent locations including Marina Mall – Abu Dhabi, Global Village, Al Majaz – Sharjah, Ripe Market – Zaabeel Park, Dubai, Fujeirah City center, Mall of the Emirates and Al Manar Mall – RAK. Visitors who walked in through the doors were greeted by interactive screens with audiovisual engaging culture-based activities and won prizes for participating in activities showcasing their familiarity with the UAE.
The engaging 2 minute video records the joy and surprise of participants who walked in through the du doors and interacted with young UAE personalities, including Khaled Bin Hamad, Reem Al Marzouqi, Abdullah Al Qassab and Hamdan Mubarak who served as moderators.
“On the occasion of the UAE’s 44th National Day, we are thrilled to showcase why #UAEisHome to the multitude of nationalities that have fallen in love, started families and built their lives right here. Our aim this year is to reflect the warmth and generosity felt by those who have just arrived here and those who have experienced continued success. This is the first time that we have come up with such an innovative yet engaging campaign that talks straight to the heart of the people. We hope the video also inspires everyone to share their personal reasons why #UAEisHome on du’s social media platforms,” shared Hala Badri, Executive Vice President, Brand and Communications, du.
Every year du releases National Day campaigns. Last year, du’s National Day campaign, entitled Narzif, brought together a multitude of nationalities to introduce a famous Emirati dance and showcase its popularity inside and outside the country.
