The Public Relations and Communications Association (PRCA) MENA assigns Khaled AlShehhi to its board. He is currently the Executive Director of Digital Communication at the UAE Government Media Office, UAE Ministry of Cabinet Affairs and the marketing director at the Mohammed bin Rashid Al Maktoum Global Initiatives.
“It is with utmost pride that we welcome Khaled as a board member to help us pave the path towards the future of regional communication. His robust experience will be instrumental to our progress, with tenures that have him oversee strategic plans for various government initiatives and projects. I look forward to working alongside him to envision the future of the communication industry from a national and regional perspective,” noted Ahmad Itani, Chairperson of PRCA MENA.
Mr AlShehhi has said to manage the development and execution of the communication strategies of numerous nation building projects and digital campaigns.
Mr AlShehhi expressed, “It is a great honor to have been invited to join the PRCA MENA board, a mission to which I intend to contribute actively. As a marketing communication practitioner as well as a UAE government official, I believe I am uniquely placed to contribute to the development of our industry. From this privileged vantage point, I intend to provide insights and guidance to the association on the way forward for the benefits of its members and the industry at large. These are transformative times and, as I have already experienced with our own government communication initiatives, the challenges are as exciting as the opportunities. I look forward to working with the board of directors and PRCA MENA members to nurture a vibrant sector that fosters innovation, collaboration and performance.”
